Brand Tone

Established & Trustworthy, Family-Oriented & Community-Focused, Friendly & Approachable, Service-Oriented & Helpful, Value-Driven, Modernizing Traditional

Brand Values

• •Customer Satisfaction
• •Quality
• •Value/Affordability
• •Honesty & Integrity
• •Community Commitment
• •Expertise & Guidance
• •Tradition & Legacy

Best Practices

• •Emphasize Heritage & Trust: Consistently weave in phrases like "family-owned since 1912," "four generations," and "your trusted local source" to reinforce stability and reliability.
• •Maintain a Friendly, Neighborly Voice: Use warm, welcoming language. Address the customer directly ("you," "your home"). Avoid overly formal or corporate jargon. Think "locals helping locals."
• •Highlight Value & Service Clearly: Always integrate key benefits like "Price Match Guarantee," "Free Design Services," and "0% Financing" naturally into the copy, showcasing commitment to customer value.
• •Focus on Solutions & Lifestyles: Frame product descriptions and advertisements around how the furniture enhances the customer's life, home, and comfort (e.g., "creating memories," "your perfect retreat," "style that speaks to you").
• •Be Authentic & Transparent: While highlighting positives, ensure claims are accurate. If addressing potential concerns (like in a FAQ or service update), maintain a helpful and honest tone, reflecting the stated values of integrity.

Social Perception

Positive Long-Standing Reputation, Mixed Customer Service Experiences, Seen as a Go-To for Variety and Value, Appreciation for Design Services

Copy Examples

• •Headline: Four Generations of Comfort, One Unbeatable Promise: Your Perfect Home. Body: Since 1912, our family has been helping South Jersey families create homes they love. At Kensington Furniture & Mattress, you're not just a customer, you're our neighbor. Discover quality furniture, incredible prices, and the friendly expertise only decades of experience can offer. Let's build your dream space, together. Call to Action: Visit our Northfield showroom or explore online today!
• •Headline: Style That Speaks to You, Prices That Make You Smile. Body: Why choose between beautiful design and great value? At Kensington, get both! Our expert design consultants are here to help you find (or create!) the perfect pieces to express your style, all backed by our Price Match Guarantee. Your home, your style, our expertise – and always the best deal in South Jersey! Call to Action: Schedule Your Free Design Consultation!
• •Headline: From Our Family to Yours: Furnishing Life's Best Moments Since 1912. Body: We know furniture is more than just wood and fabric – it's where memories are made. That’s why Kensington Furniture & Mattress is committed to providing quality pieces that last, at prices that fit your family's budget. Experience the Kensington difference: dedicated service and a passion for making your house a home. Call to Action: Find Your New Family Favorites!
• •Headline: Don't Just Furnish Your Home, *Kensington* It! Body: Tired of the same old styles? We’re not your average furniture store! At Kensington Furniture & Mattress, discover a curated selection of today’s trends and timeless classics. Plus, with 0% financing and free design help, creating the stylish, comfortable home you’ve always wanted is easier than ever. Call to Action: Explore What's New & In Stock!
• •Headline: Your South Jersey Neighbor for Quality Furniture & Mattresses. Body: As your local, family-owned furniture store for over a century, we're dedicated to our community and to you. From selecting the perfect sofa to ensuring a great night's sleep on a new mattress, our team is here to help every step of the way with honesty, integrity, and a smile. Call to Action: Shop Local, Save Big at Kensington!