Brand Tone

Performance-Oriented, Enthusiastic & Passionate, Technical & Informative, Direct & Confident, Slightly Edgy & Modern

Brand Values

• •Quality & Performance
• •Protection & Safety
• •Passion for Riding
• •French Design & Expertise
• •Accessibility/Value
• •Comfort

Best Practices

• •Lead with Performance & Protection: Always highlight how the product improves the ride and keeps the rider safe. Use strong verbs and benefit-driven language.
• •Emphasize French Design & Quality: Subtly weave in the heritage of French design and the commitment to quality materials and construction. This adds a layer of sophistication and trust.
• •Speak the Rider's Language: Use terminology and phrasing that resonates with the MTB, BMX, and motocross communities (e.g., "shred," "flow," "send it," "dialed"). However, ensure it remains authentic and not forced.
• •Maintain an Enthusiastic and Energetic Voice: Let the passion for off-road sports shine through in your copy. Keep the tone upbeat, confident, and inspiring.
• •Balance Technical Detail with Excitement: Provide essential technical information clearly, but frame it within the context of the exhilarating experience the gear enables. Focus on how features translate to a better, safer ride.

Social Perception

Trusted for Protection, Good Value for Money, Stylish & Modern Design, Comfortable Gear, Emerging in Australia

Copy Examples

• •Headline: Unleash Your Ride. Protection You Can Trust, Performance You Crave. Body: From rugged trails to the BMX park, Kenny Racing gear is engineered in France to elevate your experience. Ride harder, longer, and with total confidence. Discover our latest collection. Call to Action: Shop Now & Conquer Your Trail.
• •Headline: French Design. Aussie Grit. Body: Kenny Racing brings decades of European expertise to the Australian off-road scene. Experience the difference that passion, precision, and performance-driven design make. Gear up for your next adventure. Call to Action: Explore the 2025 Collection.
• •Headline: Don't Just Ride. Dominate. Body: Our high-performance helmets, jerseys, and guards are built for riders who demand the best. Lightweight, durable, and packed with technical features to keep you cool, comfortable, and protected. Call to Action: Get Race-Ready.
• •Headline: Feel the Flow, Forget the Fear. Body: With Kenny Racing's advanced protective gear, you can focus on the thrill of the ride. Our comfortable, breathable designs move with you, offering maximum protection without restriction. Call to Action: Discover Ultimate Protection.
• •Headline: Built for the Bold. Priced for All Riders. Body: Get premium French-designed off-road gear without the premium price tag. Kenny Racing delivers exceptional quality, style, and protection, making top-tier performance accessible to every enthusiast. Call to Action: Gear Up & Save!