Brand Tone

modern, minimalist, and celebratory

Brand Values

• •Modern Aesthetics
• •Customization and Personalization
• •Quality and Craftsmanship
• •Customer Celebration

Best Practices

• •Embrace Minimalism in Language: Use clear, concise, and elegant language. Avoid overly ornate or complex sentences. Let the sophistication of the products speak for itself.
• •Focus on the "Moment": Center the copy around the customer's experience and the special occasion. Use words that evoke emotion, celebration, and memory, such as "unforgettable," "cherished," "story," and "beginning."
• •Highlight Modern Aesthetics: Consistently use terms like "modern," "minimalist," "clean lines," and "contemporary design" to reinforce the brand's core style.
• •Speak to Personalization: Emphasize the customizable nature of the products. Frame it as a way for customers to express their unique personality and love story through the decor.
• •Maintain a Celebratory and Positive Tone: The copy should always feel uplifting and exciting. It is contributing to one of the happiest days of a customer's life and the tone should reflect that positive energy.

Social Perception

The perception is controlled almost entirely by the brand's self-presentation on its website, which projects an image of a specialized, chic, and reliable provider for modern wedding decor.

Copy Examples

• •Your forever starts here. Discover minimalist wedding signage designed to tell your unique love story.
• •Welcome them to your new beginning. Our modern acrylic welcome sign offers a touch of timeless elegance, crafted with clean lines and personalized with your details. It’s the first beautiful detail of your most memorable day.
• •First Look: Our New Collection for Your Unforgettable Moments
• •Planning the perfect day? Let us handle the details. From your welcome sign to your seating chart, create a seamless, sophisticated look with our curated collections. Shop now and save 15% on your complete wedding suite.
• •At Kenny + Co., we believe the most beautiful moments are in the details. That’s why we’re dedicated to creating stunning, minimalist decor that celebrates your story. Every piece is crafted to not just complement your day, but to become a cherished keepsake.