Brand Tone

Welcoming, Familial, Passionate, Craft-Oriented, Approachable, Inclusive, Community-Focused

Brand Values

• •Community/Family
• •Quality Craftsmanship
• •Creating Joyful Experiences
• •Hospitality
• •Inclusivity

Best Practices

• •Emphasize the welcoming and familial atmosphere in all communications.
• •Highlight the unique blending style and craftsmanship, even while sourcing grapes nationally.
• •Focus on creating joyful experiences and memories for guests.
• •Maintain an approachable and inclusive tone, catering to a broad audience including non-drinkers and dog owners.
• •Showcase local collaborations and community involvement to reinforce the brand's community-focused value.

Social Perception

Kennington Family Winery is perceived as a charming, welcoming place with good wine and a pleasant atmosphere, valued for its atmosphere and service, and seen as a local gem/destination in the Upstate SC region.

Copy Examples

• •"Guests become friends, and friends become family" - This phrase should be central to messaging.
• •"Hand-selected perfection" and blending wines with a "unique style."
• •"An experience that embodies the spirit of craftsmanship and community."
• •"Perfect for sharing, wherever your path may lead."
• •"Creating memories, one sip at a time. We hand-select the finest grapes from across the nation and add our own touch of Carolina charm to every bottle, hoping to turn guests into friends, and friends into family."