Tono de Marca

Enthusiastic and Convivial

Valores de Marca

• •Discovery
• •Curation and Quality
• •Joy of Gifting
• •Experience over Product
• •Simplicity and Convenience

Mejores Prácticas

• •Always Use the "Du" Form: Consistently address the customer with the informal and friendly "you" ("Du") to maintain a personal and approachable tone.
• •Focus on Verbs of Experience: Center the copy around active, experiential verbs like "discover" (entdecke), "enjoy" (genieße), "share" (teile), "surprise" (überrasche), and "explore" (erforsche).
• •Frame Products as Solutions for Gifting: Position the boxes not just by their contents, but as the perfect answer to the question, "What should I give as a gift?". Use language that highlights the joy and ease of gifting.
• •Ask Engaging Questions: Draw the reader in by asking questions that spark curiosity and place them in the experience, such as "Ready for an adventure?" or "What will you discover?".
• •Highlight the Curation Process: Emphasize that the boxes are "carefully selected" (sorgfältig ausgewählt), "lovingly assembled" (liebevoll zusammengestellt), or "expertly curated" to build trust and reinforce the value of quality.

Percepción Social

The general perception among its customer base appears to be that of a reliable provider of high-quality, enjoyable, and unique giftable experiences.

Ejemplos de Copy

• •Headline: Tired of the same old snacks? Body: Dive into a world of flavor! Our new World Snack Box is packed with surprising treats from around the globe. Perfect for adventurous evenings and curious taste buds. Discover your new favorite today! #Kennenlernbox #SnackDiscovery #Foodie
• •Headline: The Perfect Gift is Just a Click Away. Body: Stop searching, start surprising. Our curated tasting boxes are the ideal gift for birthdays, thank-yous, or just because. Unbox joy and unforgettable flavors.
• •Title: Your Next Gin Adventure Awaits. Body: Become a gin connoisseur from the comfort of your home. This box isn't just a collection of spirits; it's a curated journey through unique botanicals and artisanal distilleries. Explore distinct flavor profiles, mix the perfect G&T, and find a new favorite to share with friends. What will you discover?
• •Subject: Ready for another taste adventure, [Customer Name]? Body: We noticed you enjoyed the [Previous Box Purchased]. We ve just curated a new experience we think you ll love! The [New Themed Box] is here, filled with exciting new flavors waiting to be discovered. Be the first to try it!
• •Headline: Unique Tasting Boxes & Gifts Description: The perfect gift for food lovers. Snack boxes, gin tasting sets, and more. Carefully curated and delivered fast. Order your Kennenlernbox now!