Brand Tone

Helpful & Knowledgeable, Community-Oriented & Friendly, Reliable & Trustworthy, Value-Driven & Practical

Brand Values

• •Customer Service Excellence
• •Quality Products
• •Community Support
• •Value for Money
• •Tradition & Reliability

Best Practices

• •Develop a Brand Voice Guide: Create a simple internal document outlining the key characteristics of Kennelly's tone (e.g., "We are helpful, not condescending. We are local, not corporate. We are practical, not overly technical."). Include preferred terminology and phrases to avoid.
• •Prioritize "Helpful" in All Communications: Whether it's a product description, a social media response, or an email, frame the content around how it helps or benefits the customer. Use clear, straightforward language.
• •Emphasize Community Connection: Regularly include local references, support local events in your copy (where appropriate), and use a warm, neighbourly tone. This reinforces the "local family business" value.
• •Show, Don't Just Tell, Value: Instead of just saying "great value," highlight specific offers, multi-buy deals, or how a quality product can save money in the long run. Make the value tangible.
• •Train and Empower Staff: Ensure anyone creating content or interacting with customers online understands and can consistently apply the brand tone. Provide examples and encourage them to inject personality (within guidelines) to maintain a friendly, approachable feel.

Social Perception

Kennelly's Homevalue Hardware is generally perceived as a reliable and well-established local hardware store. Customers appreciate the wide product selection and the convenience it offers. The staff are often seen as helpful and knowledgeable. There's a positive association with its community involvement. Being part of the Homevalue group adds a layer of trust and perceived buying power/good pricing.

Copy Examples

• •Headline: "Your Project Starts Here. Quality Supplies & Expert Advice at Kennelly's." Body: "From a quick DIY fix to a major home renovation, Kennelly's Homevalue Hardware has everything you need under one roof. Our friendly team is always ready to help you find the perfect tools and materials. Pop in today!" (Tone: Helpful, Knowledgeable, Friendly)
• •Headline: "Supporting Our Community Since 197X. Kennelly's – Your Local Hardware Experts." Body: "For generations, Kennelly's has been proud to serve [Local Area]. We're more than just a hardware store; we're your neighbours. Thanks for your continued support! #ShopLocal #KennellysHardware" (Tone: Community-Oriented, Reliable, Friendly)
• •Headline: "Built on Trust. Stocked with Value. That's the Kennelly's Promise." Body: "Get the best brands at prices you'll love. At Kennelly's Homevalue Hardware, we're committed to providing quality products and genuine value for all your home and garden needs. Explore our latest offers online and in-store." (Tone: Trustworthy, Value-Driven, Reliable)
• •Headline: "Weekend Project? We've Got You Covered! Kennelly's Makes DIY Easy." Body: "Don't let that to-do list get you down. Swing by Kennelly's for everything from paint to power tools. Our team can offer handy tips to get your project done right. What are you building this weekend?" (Tone: Helpful, Practical, Friendly)
• •Headline: "Power Up Your Home & Garden for Less! Great Deals at Kennelly's Now." Body: "Check out our latest promotions on essential tools, garden supplies, and building materials. Kennelly's Homevalue Hardware brings you top quality without breaking the bank. Shop smart, live better." (Tone: Value-Driven, Practical)