Brand Tone

Authentic, Community-Focused, and Trustworthy

Brand Values

• •Heritage and Tradition
• •Quality Products and Service
• •Community and Personal Connection

Best Practices

• •Always weave the multi-generational family story and the 1948 founding date into marketing narratives to reinforce trust and authenticity.
• •Focus copy on the unique in-store experience, such as expert fittings, to differentiate from online-only retailers.
• •Keep the language clear, welcoming, and knowledgeable. Avoid slang or overly trendy jargon that would clash with the established brand identity.
• •Regularly feature local content, celebrate Kamloops events, and use language that positions the store as a proud member of the community.
• •When introducing new products or online features, frame them as an evolution of the brand's commitment to service, not a departure from its core values.

Social Perception

Respected, Reliable, and a Local Institution

Copy Examples

• •Four Generations of Sole. Since 1948, we've been fitting Kamloops families with quality footwear. Step into our story.
• •From first school shoes to the perfect work boot, we've been there for life's biggest steps. What's your Kennell's memory? Share with us! #KennellsShoes #Since1948 #KamloopsLocal
• •Built for durability, designed for comfort. Our latest collection of [Brand Name] boots is here to help you tackle any adventure. Visit us on Victoria Street for a personalized fitting.
• •The [Product Name] isn't just a shoe; it's a promise of quality and comfort. Hand-selected for our collection, it represents our commitment to providing footwear that lasts. Experience the Kennell's difference.
• •Your feet carry you everywhere. Trust Kennell's Shoes to make sure they're well looked after. Quality footwear and expert fittings in the heart of downtown Kamloops for over 75 years.