Brand Tone

Friendly, Supportive, and Value-Driven

Brand Values

• •Affordability
• •Inclusivity
• •Convenience
• •Customer-Centricity

Best Practices

• •Lead with the Solution: Always frame copy around solving the customer's problems (stress, budget, logistics). Instead of just listing features ('we have 61 colors'), explain the benefit ('Find the perfect hue to match your unique wedding vision with over 60 color options').
• •Use Celebratory and Supportive Language: The tone should always be positive and encouraging. Use words like 'celebrate,' 'beautiful,' 'honor,' and 'dream.' The copy should feel like advice from a trusted, knowledgeable friend.
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Make pricing, sizing, and key benefits like the 'At-Home Try-On' easy to understand at a glance.
• •Incorporate Social Proof and UGC: Regularly feature real wedding photos, testimonials, and positive reviews in marketing copy. This validates brand claims and builds trust more effectively than any branded message alone.
• •Maintain a Consistent Value Proposition: Across all channels—from social media captions to website headers—the core message of 'affordable, inclusive, and convenient quality' must be unwavering. This consistency builds a strong, recognizable brand identity.

Social Perception

The public perception of Kennedy Blue is largely positive, with customers viewing it as a smart, practical, and stylish choice for modern weddings. Praised for its affordability, quality, convenience (especially the At-Home Try-On service), and inclusive sizing. Minor criticisms occasionally arise regarding shipping delays or color accuracy, and responsiveness to complaints.

Copy Examples

• •Your bridesmaids. Your best friends. Every shape, every size, one perfect day. With sizes 00-32 in all 100+ of our styles, 'finding the one' is for bridesmaids, too. #KennedyBlue #BridesmaidGoals
• •No more dressing room drama. Try on at home! Coordinating schedules? Different cities? No problem. Bring the boutique to your living room with our At-Home Try-On. Pick your favorite styles, and we'll deliver them to your door. Pop some bubbly, invite your crew, and find the perfect fit without the pressure. Your dream wedding party is just a click away.
• •Designer Looks Without the Drama. Premium bridesmaid dresses from $99. Because you shouldn't have to choose between 'I love it' and 'I can afford it.'
• •From our family to yours, congratulations! We are so honored to be a small part of your big day. Thank you to all the beautiful bridal parties who have shared their Kennedy Blue moments with us! Join our 'My Wedding Chat' Facebook group to see more real weddings and get inspired.
• •60+ Colors. 100+ Styles. Endless Possibilities. Your wedding vision starts here. Order your free color swatches today and find the perfect hue for your 'I do' crew.