Brand Tone

Sophisticated & Elegant, Aspirational, Authoritative & Knowledgeable, Exclusive, Approachable Luxury

Brand Values

• •Heritage
• •Excellence
• •Aspiration
• •Devotion
• •Refined
• •Customer-centricity
• •Innovation

Best Practices

• •Embrace Sophistication, Not Snobbery: Use elevated language that reflects the quality of the products, but ensure it remains welcoming and understandable. Avoid overly technical jargon unless speaking to a highly specialist audience.
• •Highlight Heritage and Craftsmanship: Consistently weave in the values of tradition, quality, and the meticulous skill involved in creating the timepieces and jewelry.
• •Speak to Aspiration and Emotion: Connect with the desires and feelings that luxury items evoke – achievement, legacy, beauty, and personal expression.
• •Maintain a Voice of Authority and Trust: Position Kennedy as the knowledgeable expert and official source for the brands they carry. This builds confidence with the consumer.
• •Infuse Approachable Luxury: While exuding exclusivity, ensure the tone is also inviting and signals a personalized, attentive customer experience, aligning with their aim to be a "next-generation luxury brand" that is less formal and more engaging.

Social Perception

Trusted Retailer of Luxury Goods, High-Quality Products and Service, Aspirational Brand, Modernizing Luxury

Copy Examples

• •Headline: Kennedy: Where Timekeeping Becomes an Art. Body: Explore a curated collection of the world's most revered timepieces. For over 45 years, Kennedy has been the trusted destination for those who appreciate enduring craftsmanship and timeless elegance. Discover your legacy piece. Call to Action: Visit Our Boutiques | Explore Online
• •Headline: The Essence of Aspiration. The Standard of Excellence. Body: At Kennedy, we understand that a luxury timepiece is more than an accessory—it's a statement, an investment, a cherished heirloom. Our devoted team is here to guide you through an unparalleled selection from legendary watchmakers. Call to Action: Book a Personal Consultation
• •Headline: Beyond the Hour: Experience the Kennedy Heritage. Body: Immerse yourself in a world where refined tradition meets modern innovation. From iconic designs to exclusive limited editions, Kennedy offers a journey into the heart of horological mastery. Call to Action: Discover Our Brands
• •Social Media Post (with image of a stunning watch): Text: Capturing moments, defining legacies. The [Watch Brand & Model] is a testament to precision engineering and sophisticated design. Experience the extraordinary at Kennedy. #KennedyLuxury #TimelessElegance #[WatchBrand] Call to Action: Explore the Collection [Link]
• •Email Subject: An Invitation to a World of Refinement Body: Dear [Customer Name], Step into Kennedy and discover a carefully curated selection of the world's finest watches and jewellery. We believe in the power of exceptional craftsmanship and the enduring value of true luxury. Our commitment is to provide you with an experience as remarkable as the pieces we house. Call to Action: Find Your Nearest Boutique | Shop New Arrivals