Brand Tone

Friendly, Helpful, Reliable, Locally Connected (Finnish), and Informative

Brand Values

• •Family
• •Quality
• •Customer Satisfaction
• •Tradition and Experience
• •Selection/Variety
• •Local Presence

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of your brand's tone (e.g., "Friendly, not silly," "Informative, not condescending," "Reliable, not old-fashioned"). Include examples of do's and don'ts.
• •Know Your Audience: Understand who you are talking to. For Kenkä-Rale, this includes Finnish families and individuals looking for quality footwear. Tailor the language and references to resonate with them.
• •Maintain Consistency Across All Channels: Whether it's a Facebook post, website copy, email, or in-store signage, the tone should feel familiar and aligned. This builds trust and recognition.
• •Train Your Team: Ensure anyone responsible for creating content or interacting with customers (including social media managers and customer service staff) understands and can apply the brand voice.
• •Review and Refine: Periodically review your content. Does it still reflect your intended tone and values? Is it resonating with your audience? Don't be afraid to make adjustments as your brand evolves or as you learn more about what works.

Social Perception

Positive for In-Store Experience, Reliable Shoe Retailer, Good Selection, Online Presence Growing, Trusted Local Business

Copy Examples

• •Facebook/Instagram Post (New Arrival - Family Focus): Step into the new season with happy feet for the whole family! 👨‍👩‍👧‍👦 Our latest collection has just arrived, featuring durable school shoes, comfy work sneakers, and stylish boots to keep everyone cozy. Visit us in-store or explore online – quality and comfort guaranteed for every adventure! #KenkäRale #FamilyFootwear #NewCollection #FinnishQuality
• •Website Banner (Highlighting Service): More Than Just a Shoe Store. With 30 years of experience, we're here to help you find the perfect fit. Expert advice, quality brands, and even shoemaker services – that's the Kenkä-Rale promise. Your feet will thank you!
• •Email Newsletter Snippet (Seasonal Promotion): Don't let the rain stop your style! ☔ Our new range of waterproof boots combines practicality with the latest trends. Shop now and enjoy 15% off selected rain-ready footwear. Keeping Finnish feet dry and stylish, for decades! [Link to shop]
• •Instagram Story (Interactive/Engaging): (Image of different types of shoes: boots, sneakers, sandals) Weekend plans? We've got the shoes for it! Which adventure are you choosing? 🌲 City exploring, 👟 casual hangouts, or 🏖️ dreaming of warmer days? Let us know below! 👇 #KenkäRaleStyle #WeekendVibes #ShoeLove
• •Product Description (Focus on Quality & Comfort): Experience all-day comfort with the [Brand Name] Model X shoe. Crafted from premium leather with a supportive insole, these shoes are designed to last. Whether it's a busy workday or a relaxed weekend, trust [Brand Name] and Kenkä-Rale to provide the quality your feet deserve. Find your perfect fit today.