Brand Tone

Playful, Enthusiastic, and Appreciative of Craftsmanship.

Brand Values

• •Sparking Joy and Interest
• •Creativity and Uniqueness
• •Dedication to Detail and Quality
• •Celebration of Culture (especially Japanese)
• •Nostalgia and Fun

Best Practices

• •Embrace Enthusiasm: Use exclamation points (judiciously) and positive, energetic language. Words like "discover," "delight," "magic," "treasure," and "extraordinary" fit well.
• •Highlight Detail and Craftsmanship: When describing products, always draw attention to the intricate details, accuracy, and artistry involved in their creation. Use descriptive adjectives.
• •Incorporate a Sense of Wonder and Playfulness: Use rhetorical questions, invite imagination, and don't be afraid of a touch of whimsy or quirkiness.
• •Speak to the Collector: Use language that resonates with collectors (e.g., "rare find," "complete your set," "must-have," "limited edition"). Acknowledge the joy of collecting.
• •Maintain a Positive and Engaging Voice: Even in informational posts, keep the tone upbeat. Encourage interaction on social media by asking questions and responding to comments with the same playful enthusiasm.

Social Perception

High-Quality Collectibles, "Gachapon" Experts, Innovative and Creative, Fun and Engaging, Authentically Japanese.

Copy Examples

• •Tiny treats, massive delight! ✨ Our new [Food Series Name] miniatures are here to prove that the best things really do come in small packages. Every crumb, every glaze, perfectly captured. Ready to whet your appetite for cuteness?
• •Unleash the extraordinary! 🔥 [Artist Name]'s latest sofubi creation, '[Character Name],' has landed at KENELE STORE. A burst of imagination in vibrant vinyl, this piece is a must-have for a world less ordinary. Get yours before it vanishes!
• •Get ready to crank up the excitement! капсула Our newest Gachapon series, '[Series Theme],' is dropping soon! Which tiny treasure will you unbox? The thrill of the unknown is just a twist away. #Kenelephant #Gachapon #MiniatureMagic
• •We're on a mission to miniaturize the world and make it a whole lot more interesting, one tiny masterpiece at a time! 🌍✨ What everyday object do you dream of seeing in miniature? Let us know below! 👇 #KENELESTORE #MiniatureWorld #CollectorLife
• •Don't miss a tiny thing! Sign up for the KENELE STORE newsletter and be the first to know about our latest miniature marvels, exclusive sofubi drops, and artful additions. Let's make your collection (and your world) more interesting!