Brand Tone

Aspirational, Community-Focused, and Technical. The brand uses community-specific slang and technical details, acting as both an encouraging coach and an expert peer.

Brand Values

• •Progression and Mastery
• •Community
• •Accessibility
• •Authenticity

Best Practices

• •Use Community Language: Incorporate slang used by kendama players (e.g., "lace," "slay," "honed," "jam," "edit"). This builds authenticity.
• •Focus on the "Why": Don't just sell a product; sell the feeling of achievement. Frame content around the emotional rewards of practice, progression, and landing a difficult trick.
• •Highlight Player Spotlights: Consistently feature community members, from beginners to pros. This reinforces the value of community and provides social proof.
• •Bridge the App and Products: Every piece of copy for a physical product should mention the app. Every piece of copy for the app can be linked to the gear that helps players succeed. Treat them as two halves of the same solution.
• •Maintain an Encouraging & Aspirational Tone: The copy should always be positive and motivating. Position the brand as a supportive coach that believes in the player's potential to improve and succeed.

Social Perception

Kendamanomics is perceived as an essential part of the modern kendama ecosystem, seen as a valuable utility for players serious about improving. It has successfully positioned itself as a key resource for 'leveling up' within the skill-based hobby community.

Copy Examples

• •That feeling when you finally lace a trick you've been grinding for weeks. 🔥 @player_name making it look easy. What trick is next on your list? Download the Kendamanomics app and start your journey up the leaderboard. #Kendama #Kendamanomics #SkillToy
• •The 'Analyst' V2: Data-Driven Design. Engineered for pure performance. The Analyst V2 features a refined maple ken, larger cups for lunar stability, and our signature sticky paint for unparalleled control. It's not just a kendama; it's a tool for progression. Sync your skills with the Kendamanomics app and see the results. Specs: [List key specs].
• •Stop Guessing. Start Progressing. The world's #1 skill-building app for Kendama players is here. Track your tricks, compete on the global leaderboard, and unlock your potential. Download for Free.
• •Stuck on Lunar Flips? Our New Trick-List Can Help.
• •The Grind is Real. The Progress is Worth It. Kendamanomics App: Your Roadmap to Mastery. The struggle makes the success that much sweeter. #kendama #progression #fyp #skill