Brand Tone

Empathetic, Respectful, Curious, Open-Minded, Serious (with occasional humor/banter), Advocacy-driven, Informative & In-depth

Brand Values

• •Victim Advocacy: Giving victims a voice, supporting their families, and seeking justice.
• •Awareness & Education: Spreading awareness about unsolved cases, missing persons, and various unexplained phenomena to inform and educate the audience.
• •Seeking Truth & Uncovering Mysteries: Passion for uncovering truth and exploring mysteries of the universe.
• •Open-mindedness & Critical Thinking: Encouraging listeners to consider different perspectives and topics often not covered by mainstream media.
• •Community & Engagement: Building a community of listeners who are passionate about these topics and encouraging their involvement.

Best Practices

• •Prioritize Victim-Centric Language: When discussing true crime, always frame the narrative around the victims and their families with empathy and respect. Avoid sensationalism or exploitative language.
• •Maintain a Curious and Inquisitive Voice for Broader Topics: For content related to conspiracies, unexplained phenomena, or metaphysics, adopt a tone that encourages open-mindedness and critical thinking, inviting listeners to explore possibilities.
• •Emphasize Advocacy and Action: Regularly incorporate calls to action that align with the brand's value of advocacy – whether it's sharing a case, supporting a relevant charity (like Higher Hope), or engaging in respectful discussion.
• •Be Transparent and Authentic: Address community feedback when appropriate and maintain transparency about the brand's mission and values. Authenticity in communication builds trust, especially given the sensitive nature of some topics.
• •Ensure Consistency Across Platforms: Whether it's a podcast script, a social media post, or a product description, the core tone (empathetic, curious, advocate) should be recognizable, even if slightly adapted for the specific medium or topic.

Social Perception

Generally positive as a dedicated and empathetic true crime content creator, a voice for victims, and an advocate for justice. Some mixed/negative perceptions exist regarding quality changes, ad volume, research depth, and handling of controversial topics.

Copy Examples

• •Wear your support for justice. Our latest [Merch Item Name] honors the search for answers in the [Case Name] case. A portion of proceeds aids the Higher Hope Foundation. Uncover the story. Advocate for truth. Shop Now.
• •Is there more to the [Phenomenon Name] than we're told? 👽 Join us on the Mile Higher Podcast this week as we dive deep into the evidence, the theories, and the unexplained. It's time to take your mind a mile higher. Listen now.
• •Every unsolved case holds a story waiting to be told, a voice longing to be heard. Kendall Rae is dedicated to bringing these stories to light with empathy and respect. Subscribe to True Crime with Kendall Rae – together, we can make a difference.
• •Question everything. This [Merch Item Name] is for the seekers, the thinkers, the ones who look beyond the surface. What mysteries will you unravel today? Explore the collection.
• •More Than Merch: With every purchase, you help us support the Higher Hope Foundation, providing aid to victims' families and raising awareness for unsolved cases. Stand with us. Shop with purpose.