Brand Tone

Vibrant & Expressive, Sophisticated yet Approachable, Expert & Passionate, Community-Oriented & Supportive, Playful & Creative

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Community Focus
• •Customer Service & Inclusivity
• •Creativity & Inspiration
• •Heritage & Experience

Best Practices

• •Embrace Expressive Language: Use vivid adjectives and evocative descriptions that appeal to the senses. Don't shy away from words like "vibrant," "bold," "eclectic," "unique," "story," "passion," and "curated."
• •Balance Sophistication with Warmth: While showcasing expertise and high-quality offerings, maintain an approachable, friendly, and inclusive voice. Phrases like "Pop & Pop Shop" or "pet-friendly" help achieve this.
• •Highlight Uniqueness and Customization: Consistently emphasize the bespoke nature of their services and the distinctiveness of their products. Focus on how Kendall & Co. helps clients express their individual style.
• •Weave in Community & Canadian Pride: Regularly mention their Cabbagetown roots, support for local artisans, and Canadian-made products. This reinforces their values and resonates with community-minded consumers.
• •Be Visually Consistent with Verbal Tone: Ensure that the copywriting is always paired with imagery that reflects the vibrant, maximalist, and high-quality aesthetic of the brand. The words and visuals should work together to tell the same story.

Social Perception

A Destination for Unique Finds, Experts in Design, A Valued Community Member, High-Quality, Potentially Higher Price Point, Friendly and Welcoming

Copy Examples

• •Instagram Post (Showcasing a vibrant room): "Dive into a world where more is more, and every corner tells your story. 🎨 At Kendall & Co., we don't just design rooms; we craft experiences. Ready to unleash your home's personality? Visit our Cabbagetown boutique or book a design consult – let's make magic! #KendallAndCoDesign #MaximalistDecor #TorontoInteriors #LiveColorfully #HomeStory"
• •Website Homepage Banner: "Welcome to Kendall & Co. – Cabbagetown's heart of vibrant design since 1998. Discover curated furniture, bold décor, and bespoke design services that bring your unique vision to life. Your story, beautifully told. [Shop Now] [Book a Consultation]"
• •Facebook Ad (Promoting custom furniture): "Tired of the same old beige? 🛋️ Dreamt of furniture that truly fits your space and style? Our Canadian-made custom pieces are designed with passion and built to last. From fabric to finish, let's create something uniquely you. Pop by our Parliament St. store – your local 'Pop & Pop Shop' for inspired interiors! #CustomFurnitureToronto #MadeInCanada #InteriorDesignExperts #KendallAndCo #CabbagetownStyle"
• •Email Newsletter Snippet (Highlighting new arrivals): "Hello, design lovers! This week, Kendall & Co. is bursting with fresh finds to ignite your imagination. Think jewel-toned velvets, statement wallpapers, and artisan-crafted accents that whisper (and sometimes shout!) personality. Come explore – because your home deserves to be as expressive as you are. ✨ #NewArrivals #TorontoDecor #ShopLocal #KendallAndCoVibes"
• •Blog Post Title & Intro: Title: "Beyond the Beige: 5 Ways to Inject Joyful Maximalism Into Your Home with Kendall & Co." Intro: "At Kendall & Co., we believe your home should be a vibrant reflection of who you are – a layered, collected, and joy-filled sanctuary. If you've been yearning to break free from neutral-everything, you're in the right place! We're sharing our top tips for embracing the art of maximalism, curated with love from our Cabbagetown design haven."