Brand Tone

Informative & Practical, Modern & Innovative, Reliable & Supportive, Comfort-Oriented & Aspirational

Brand Values

• •Technological Excellence: A commitment to using cutting-edge technology from various international sources.
• •Quality and Durability: A focus on products that meet high standards, ensuring reliability for the consumer.
• •Customer Comfort and Well-being: The central mission is to enhance the quality of life at home by providing optimal climate control.
• •Innovation and Design: Striving to offer products that are not only functional but also aesthetically pleasing and incorporate the latest advancements.
• •Accessibility & Support: Making products available through their online store, a wide network of distributors, and offering after-sales service.

Best Practices

• •Focus on Benefits, Explain with Features: Lead with how the product improves the customer's life (comfort, tranquility, perfect climate) and support this with key technological features (Golden Tube, WiFi connectivity, energy efficiency) in simple, understandable terms.
• •Maintain an Innovative yet Accessible Voice: Highlight technology and modern design, but avoid overly technical jargon. Ensure the language makes customers feel empowered by the technology, not intimidated by it.
• •Emphasize Reliability and Support: Subtly weave in messages about quality, durability, and the availability of technical support or warranty. This builds trust and reassures customers about their investment.
• •Be Solution-Oriented: Frame products as solutions to common problems (e.g., uncomfortable temperatures, stuffy air). Show empathy for the customer's needs and position Kendal as the provider of the ideal solution.
• •Consistent Visual and Textual Language: Ensure that the aspirational and comfort-focused language is matched by clean, modern visuals in all marketing materials, including the website and social media, to create a cohesive brand experience.

Social Perception

Established Brand, Technologically Current, General Customer Experience: The direct engagement with customer queries on their website (e.g., assisting with WiFi setup) indicates a willingness to support users. The use of a review platform like Loox suggests an openness to customer feedback.

Copy Examples

• •Headline: Your Perfect Home Climate, All Year Round. Body: Tired of too hot summers and too cold winters? Kendal Chile brings you innovative heating and cooling solutions designed for your life. Discover smart technology, elegant design, and ultimate comfort. Visit kendalchile.cl today.
• •Headline: Breathe Easy. Live Comfortably. That’s Kendal. Body: From revitalizing air conditioning to cozy, efficient heating, Kendal Chile offers the technology you need to transform your home into an oasis of well-being. Experience the difference innovation makes.
• •Headline: Smart Climate, Simpler Living. Body: Imagine controlling your home’s temperature with a tap. With Kendal’s WiFi-connected air conditioners and heaters, and the Tuya Smart app, perfect comfort is always at your fingertips. Explore intelligent solutions at kendalchile.cl.
• •Headline: Innovation You Can Feel. Reliability You Can Trust. Body: Kendal Chile combines cutting-edge technology with robust design to deliver lasting comfort. Our products meet the highest quality standards because your peace of mind matters. Find your ideal climate solution with us.
• •Headline: Winter Warmth, Summer Cool. Kendal Has You Covered. Body: Don't let the season dictate your comfort. Kendal Chile offers a wide range of heating and air conditioning systems designed to create the perfect atmosphere in your home, no matter the weather outside. Get ready for ultimate comfort.