Brand Tone

Healthy, Convenient, Sustainable, Approachable, Encouraging, Modern, Innovative, Transparent, Playful/Humorous.

Brand Values

• •Health & Nutrition
• •Convenience
• •Sustainability & Eco-consciousness
• •Transparency
• •Quality
• •Customer Empowerment & Support
• •Innovation

Best Practices

• •Stay Positive and Encouraging: Frame healthy eating as an achievable and enjoyable journey, not a chore or restriction. Use uplifting language.
• •Emphasize Simplicity and Convenience: Consistently highlight how kencko saves time and effort, making healthy choices easy for busy people.
• •Be Transparent and Honest: Clearly communicate about ingredients, processes, and sustainability efforts. Avoid jargon where possible, or explain it simply.
• •Showcase Sustainability: Integrate messaging about eco-friendly packaging and reduced food waste as a core brand benefit, not just an afterthought.
• •Focus on the "Why": Connect product features (e.g., freeze-dried powder) to user benefits (e.g., locked-in nutrients, convenience, less waste) and the brand's larger mission of better health for people and the planet.

Social Perception

Kencko is perceived as a modern, health-focused, and environmentally responsible brand offering a practical solution for better nutrition.

Copy Examples

• •Headline: Your 5-a-day, simplified. Body: Busy schedule? Kencko delivers delicious, organic fruits and veggies in seconds. No prep, no mess, just pure goodness. Shake up your routine! #Kencko #EasyNutrition #HealthyHabits
• •Headline: Real fruit. Real fast. Real good for the planet. Body: Taste the rainbow of our organic smoothie powders and snacks. Packed with nutrients, wrapped in compostable packaging. Healthy for you, kind to Earth. #KenckoLife #SustainableSnacking #OrganicGoodness
• •Headline: Ditch the guilt, not the convenience. Body: Craving a healthy boost but short on time? Kencko’s instant smoothies are your secret weapon. 2.5 servings of organic produce, ready when you are. Fuel your day, the easy way. #KenckoBoost #HealthyOnTheGo #FiveADay
• •Headline: From farm to packet, with love and science. Body: We flash-freeze and slow-dry the best organic produce to lock in all that natural flavor and nutrition. It’s the smart way to get your daily dose of delicious. Learn more about our process! #KenckoSmart #FoodTech #HonestlyHealthy
• •Headline: Join the #fiveadayclub! Body: It’s easier than you think to hit your fruit and veggie goals. With Kencko, you get tasty, organic nutrition plus support from our registered dietitians. Let's build healthy habits together! #KenckoCommunity #NutritionSupport #HealthyTogether