Tono de Marca

Sophisticated, serene, and educational, using elegant, measured, and approachable yet authoritative language to build trust and convey expertise, positioning CBD as a natural, gentle component of a balanced and mindful lifestyle.

Valores de Marca

• •Quality and Purity
• •Well-being and Balance
• •Transparency and Trust
• •Natural and Environmental Respect
• •Sophistication and Lifestyle

Mejores Prácticas

• •Emphasize "Why," Not Just "What": Instead of just stating you sell CBD oil, focus on why it matters. Use phrases like "to restore balance," "to cultivate calm," or "as part of a mindful ritual." This elevates the product from a simple commodity to a lifestyle tool.
• •Use Elegant and Evocative Language: Employ sophisticated but accessible vocabulary. Words like "serene," "harmony," "ritual," "balance," and "clarity" reinforce the premium, calm positioning. Avoid slang, hype, or overly casual terms.
• •Maintain a Clean Aesthetic: Ensure all visual content as well as the website mirrors the copy's minimalist and sophisticated tone. Use high-quality imagery, natural light, and a consistent, muted color palette.
• •Educate, Don't Just Sell: Position the brand as a trusted source of information. Write blog posts or social content that educates consumers on the benefits of CBD, different ways to use it, and the importance of quality sourcing, reinforcing the brand's authority and commitment to transparency.
• •Let Customers Tell the Story: Continue leveraging authentic testimonials. Frame them not just as reviews, but as "stories of well-being." This social proof is powerful and aligns perfectly with the values of trust and efficacy.

Percepción Social

Positive, perceived as a high-end, trustworthy, and serious wellness-oriented company, appealing to consumers seeking a premium, reliable option for natural solutions to stress, anxiety, sleep, and pain.

Ejemplos de Copy

• •Find your calm in the ritual. A few drops of KEMPT oil to quiet the mind and soften the edges of a demanding day. This is more than CBD; it’s an invitation to be present. #Kempt #ArtDeVivre #CBDWellness
• •In the pursuit of balance, nature offers a key. Our aquaponically grown CBD oil is crafted for clarity and calm, helping you navigate your day with focus and grace. Discover the KEMPT difference. #NaturalWellness #CBDFrance #MieuxEtre
• •The Art of Living, Bottled. Experience the purity of French-grown CBD for a more serene and balanced you.
• •Our most versatile oil, the 10% blend, is the perfect entry point into the world of enhanced well-being. Designed for daily harmony, it gently soothes everyday tensions, aids in restful sleep, and supports your body’s natural equilibrium. Cultivated in pure aquaponic systems, each drop is a testament to our commitment to quality.
• •At KEMPT, we believe that well-being is the foundation of professional success. Our mission is to provide a natural, effective tool to manage stress and enhance focus in the modern workplace. Learn how our commitment to quality and purity is setting a new standard in the wellness industry. #CorporateWellness #CBD #Leadership #Wellbeing