Brand Tone

Artisanal, Conscious, and Understatedly Luxurious; professional and expert, speaking with sincerity and purpose, focusing on timeless craftsmanship and sustainability.

Brand Values

• •Sustainability as a Standard
• •Authentic Craftsmanship
• •Local Production & Social Responsibility
• •Timelessness over Trends
• •Transparent Supply Chain

Best Practices

• •Lead with the Material's Story: Always begin by referencing the origin of the fabric (e.g., "From a vintage blanket," "Once a jacquard curtain"). This immediately grounds the product in your core value of upcycling.
• •Use "Artisanal" Language: Employ words that convey craftsmanship and exclusivity. Terms like "tailor-made," "one-of-a-kind," "handcrafted," "reimagined," and "restored" reinforce the luxury and bespoke nature of the items.
• •Emphasize "Amsterdam-Made": Consistently mention that the pieces are sourced and produced in Amsterdam. This highlights the brand's commitment to local, transparent, and socially responsible production.
• •Maintain a Confident, Understated Tone: The voice should be expert and passionate, but not boastful. State the brand's sustainable practices as a matter of fact, not a trend. Avoid hype-driven language and focus on the inherent quality and story of the garment.
• •Connect Sustainability with Beauty: Frame sustainability not as a limitation, but as the source of beauty and uniqueness. Use phrases like "how beautiful sustainability can be" and "sustainability doesn't have to be difficult" to make the concept both aspirational and accessible.

Social Perception

KEMKES is perceived as an innovative and high-end niche brand for conscious consumers, positioned as a luxury sustainable streetwear brand. It is seen as valuing design, originality, and story, with positive customer appreciation, appealing to an audience willing to invest in unique, purposeful products.

Copy Examples

• •From a quilted blanket in an Amsterdam home to your new statement piece. Each stitch tells a story of revival. Our latest bodywarmer is crafted from a single vintage quilt, making it truly one-of-a-kind. Wearable history, reimagined. #Kemkes #UpcycledLuxury #SustainableStreetwear
• •The Jacquard Collection. Woven stories of the past, tailored for the modern silhouette. Discover limited edition pieces made from repurposed jacquard curtains, sourced and handcrafted in Amsterdam. Luxury that lasts.
• •We don’t make clothes. We give materials a second life. This was once a curtain. Now, it’s a KEMKES original. #SlowFashion #MadeInAmsterdam #Upcycling #Craftsmanship
• •Subject: Beyond the Trend: Your Wardrobe, Reimagined. At KEMKES, we believe style shouldn't cost the earth. That’s why we look to the past to create for the future, transforming forgotten home textiles into unique, tailor-made streetwear. Explore pieces with a purpose.
• •Two visions, one mission. KEMKES partners with [Brand Name] to celebrate authentic craftsmanship and sustainable design. Discover a limited collection where repurposed history meets contemporary style. Available now. #KemkesX[BrandName]