Brand Tone

Sophisticated, Serene, and Passionate

Brand Values

• •Quality & Craftsmanship
• •Health & Wellness
• •Aesthetic & Elegance
• •Customer Experience

Best Practices

• •Lead with the Experience, Not Just the Product: Instead of saying 'We sell candles,' say 'We create tranquil experiences.' Focus on the feeling, the mood, and the result of lighting a Kemitc candle (e.g., peace, luxury, a beautiful home).
• •Maintain a Lexicon of Luxury and Serenity: Create a brand dictionary of preferred terms (e.g., 'purveyor,' 'bespoke,' 'tranquility,' 'sanctuary,' 'envelop,' 'aromatic journey') and use them consistently across all platforms to reinforce the sophisticated and serene tone.
• •Always Highlight the 'Why': In every piece of copy, connect a feature to a value. It's not just 'coconut wax'; it's 'organic coconut wax *for a cleaner, healthier burn*.' It's not just a 'glass jar'; it's an 'imported, handcrafted vessel *that becomes a piece of art in your home*.'
• •Engage the Senses with Descriptive Language: Use rich, evocative language to describe scents and aesthetics. Go beyond listing ingredients and instead paint a picture of the atmosphere the scent creates, as seen in their current scent guide.
• •Let Passion Shine Through: Use phrases like 'handcrafted with love' or 'our passion for perfection' to maintain the personal, passionate tone. This builds a connection with the customer, making the brand feel authentic and trustworthy, not just another luxury corporation.

Social Perception

The public perception of Kemitc is highly positive, viewed as a premium, 'worth-it' luxury brand, a popular gifting choice, and effective and aromatic.

Copy Examples

• •End your day on a note of serenity. Our Warm Vanilla Sugar candle is more than a fragrance—it's a ritual. Hand-poured with organic coconut wax to ensure your peace lasts longer. Let the calming notes of vanilla, sandalwood, and white flowers envelop you. #Kemitc #LuxuryCandles #EveningRitual #SelfCare #Tranquility
• •Art You Can Smell. Your home is a gallery. Your fragrance should be a masterpiece. Discover Kemitc's collection of handcrafted coconut wax candles, housed in exquisite, conversation-starting vessels. Experience a cleaner burn and richer scents. Shop the collection now for a touch of everyday luxury.
• •Kindle Spirits. Create Tranquility. Experience the Kemitc difference: Hand-poured organic coconut wax candles for a spiritual, long-lasting fragrance journey.
• •Step into a timeless sanctuary. Our Frankincense & Myrrh candle captures an ancient, spiritual aroma with a rich and complex profile. Bold, woodsy notes of frankincense are balanced by earthy myrrh, with undertones of spice and vanilla. Poured into our signature geometric vessel, it’s a statement of elegance for any space, designed to calm the mind and elevate the spirit.
• •An Invitation to Serenity | Discover Our Newest Scent