Brand Tone

Enthusiastic and Passionate, Community-Focused, Practical and Solution-Oriented, Value-Driven, Approachable and Helpful

Brand Values

• •Passion for Riding
• •Innovation and Quality
• •Customer Focus/Community
• •Convenience and Usability
• •Accessibility/Affordability
• •Helping People Achieve Dreams

Best Practices

• •Embrace the Enthusiast: Always write from the perspective of someone who genuinely loves powersports. Use energetic and evocative language that speaks to the thrill and freedom of riding.
• •Keep it Real and Relatable: Share the brand's origin story and the "why" behind its existence. Acknowledge the common challenges and desires of riders, positioning Kemimoto as a fellow enthusiast providing solutions.
• •Highlight Solutions and Ease: Focus on how Kemimoto products solve problems, enhance the experience, and are easy to use. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Foster Community: Encourage interaction, user-generated content, and feedback. Use inclusive language ("we," "us," "our community") to make customers feel like part of the Kemimoto family.
• •Balance Quality with Value: While showcasing product features and quality, subtly reinforce the message of affordability and getting good value for the investment. Be transparent and honest.

Social Perception

Generally Positive for Value and Product Range, Mixed on Quality and Durability, Customer Service Inconsistencies, Seen as a Budget-Friendly Alternative, Growing Brand Awareness.

Copy Examples

• •Headline: Stop Dreaming, Start Riding. Your Adventure Awaits. Body: Kemimoto equips you with gear that’s as passionate about the trail as you are. Easy to install, built to last, and ready for anything. What’s your next journey? #KemimotoAdventure #RideWithPassion
• •Headline: Upgrade Your Ride, Not Your Budget. Body: Get the quality accessories you need without the premium price tag. Kemimoto delivers innovative parts designed by riders, for riders. Explore our latest arrivals and gear up for less! #Kemimoto #PowersportsValue #AffordablePerformance
• •Headline: Your Feedback Fuels Our Fire. Body: We’re more than just a parts company; we’re a community of riders. Your insights help us create the gear you actually want and need. Share your Kemimoto story and help us shape the future of riding! #RiderDriven #KemimotoCommunity
• •Headline: From Frustration to Freedom: The Kemimoto Story. Body: It all started with a misaligned bolt and a desire for something better. Now, we help thousands of riders enhance their machines and chase their dreams. Experience the Kemimoto difference – quality, convenience, and a passion for the ride. #KemimotoBuilt #PowersportsParts
• •Headline: Conquer Every Terrain. Confidently. Body: Whether it's mud, rocks, or open water, Kemimoto accessories are engineered for durability and performance. Gear up with confidence and make every ride an epic one. #AdventureProof #KemimotoGear