Brand Tone

Trustworthy, customer-focused, and reassuring

Brand Values

• •Trustworthiness
• •Customer Satisfaction
• •Security
• •Transparency
• •Reliability

Best Practices

• •Maintain a consistent voice across all touchpoints, including website, email confirmations, and FAQs.
• •Emphasize the 30-day satisfaction guarantee and secure payment via SSL encryption to build trust.
• •Highlight the availability of customer service 7 days a week.
• •Clearly communicate shipping information (10-22 business days) and the Canadian registration for transparency.
• •Use language that reflects trustworthiness and commitment to customer satisfaction.

Social Perception

A trustworthy and customer-centric brand that values satisfaction and security.

Copy Examples

• •100% satisfaction guaranteed. If you're not happy, we'll refund your money within 30 days.
• •Your payment is 100% secure with SSL encryption.
• •Need help? Our customer service team is available 7 days a week. Contact us at contact@cercle-des-chiens.com.
• •We ship from various locations and work with different manufacturers, so your items may arrive in separate packages.
• •Registered in Canada, ensuring quality and reliability for our valued customers.