Brand Tone

Artistic & Passionate, Personal & Intimate, Unique & Non-Traditional, Authentic & Transparent, Understated Luxury

Brand Values

• •Artistic Expression & Individuality
• •Heritage & Timelessness
• •Craftsmanship & Quality
• •Collaboration & Community
• •Authenticity & Connection
• •Sustainability

Best Practices

• •Embrace Storytelling: Every piece has a potential story – whether it's the origin of the antique stone, the historical inspiration, the lost-wax casting process, or the collaborative effort. Weave these narratives into product descriptions, social media, and website content.
• •Use Evocative & Sensory Language: Words like "magic," "soul," "whisper," "timeless," "cherished," and "adored" align with the brand's artistic and personal nature. Describe the feel of the metal, the play of light on a unique stone.
• •Highlight Uniqueness & Craftsmanship: Consistently use terms like "one-of-a-kind," "handmade," "artisanal," "bespoke," and "custom" to reinforce the exclusivity and skill involved. Mention the ancient techniques like "lost wax casting."
• •Maintain an Authentic & Personal Voice: Write as Kelty would speak – with passion for her craft, respect for her materials, and a genuine connection to her clients and collaborators. Share insights into her inspiration and design process.
• •Focus on "Heirloom" and "Legacy": Emphasize that these pieces are not fleeting trends but timeless treasures meant to be passed down through generations, carrying personal meaning and stories.

Social Perception

Unique and Artistic, High Quality & Heirloom Worthy, Personal and Meaningful, Trendsetting

Copy Examples

• •Instagram Post: More than adornment, it's a whisper of your story. Each Kelty Pelechytik heirloom is born from ancient techniques and rare, storied gems, waiting to become a part of your today and your tomorrows. Discover wearable art that feels like you. #KeltyPelechytik #FineJewellery #HeirloomQuality #ArtisanCrafted #UniquePieces
• •Website About Page Snippet: At Kelty Pelechytik Fine Jewellery, we don't just craft rings and necklaces; we forge connections. Inspired by the romance of antique diamonds and the allure of forgotten arts, each piece is a testament to individuality. We believe true luxury lies in the unique story a jewel tells, a story that begins with a hand-selected stone and culminates in a wearable piece of your heart.
• •Product Description (for a "Lover's Eye" Ring): A secret held close, a gaze captured in time. Our bespoke Lover's Eye ring revives a cherished tradition, with a miniature portrait hand-painted by master artist Robyn Rich, nestled beneath a rare portrait diamond. More than a ring, it's an intimate token, a handcrafted heirloom that speaks of a unique bond. Ethically sourced, exquisitely made, uniquely yours.
• •Email Newsletter Subject: Unlock a Story: New Heirlooms & Antique Whispers from Kelty Pelechytik Body Snippet: Step into a world where jewelry is more than just an accessory—it's a narrative. This month, we unveil new one-of-a-kind creations, each echoing with history and crafted with passion. Discover pieces designed to be as individual as you are, meant to journey with you and be treasured for generations.
• •Ad Copy (Short): Tired of the ordinary? Kelty Pelechytik Fine Jewellery: Handcrafted heirlooms with soul. Wear your story. [keltypelechytik.com]