Brand Tone

Friendly and Approachable, Knowledgeable and Trustworthy, Community-Focused, Traditional and Dependable, Helpful and Service-Oriented

Brand Values

• •Customer Satisfaction
• •Community Support
• •Quality and Variety
• •Heritage and Trust
• •Expertise and Reliability
• •Family-Oriented

Best Practices

• •Prioritize Helpfulness: Ensure all copy, from product descriptions to social media replies, focuses on assisting the customer and providing solutions or valuable information.
• •Emphasize Community: Regularly incorporate mentions of local events, partnerships, or customer stories. Use language that fosters a sense of belonging and local pride.
• •Maintain a Friendly, Conversational Voice: Avoid overly formal or technical jargon where possible. Write as if you're having a helpful conversation with a neighbor. Use contractions and approachable language.
• •Showcase Expertise Authentically: Highlight the knowledge of the staff and the store's long history without being boastful. Frame it as a benefit to the customer (e.g., "Our experienced team can help you...").
• •Be Consistent Across All Channels: Ensure the tone used on the website, in email newsletters, on social media, and in any print materials is aligned. Train all staff who interact with customers (online or offline) on the brand's voice and values.

Social Perception

A Local Institution, Reliable One-Stop-Shop, Friendly and Helpful Staff, Community-Minded, Trustworthy and Knowledgeable, Good Value (for many)

Copy Examples

• •Headline: Your Project, Our Passion. Since 1967. Body: From weekend fixes to your pet's favorite treats, Kelton's Hardware & Pet has been your trusted local partner for generations. Stop by and let our friendly experts help you find exactly what you need. Call to Action: Visit Us Today!
• •Headline: More Than Hardware. More Than Pet Supplies. We're Your Community Store. Body: Kelton's is proud to be part of the [Local Town/Area] family. We've got everything for your home, yard, and furry friends, plus the helpful advice you won't find anywhere else. Call to Action: Discover the Kelton's Difference.
• •Headline: Got Questions? We've Got Answers (and the Right Tools!). Body: Tackling a new DIY project or looking for the best food for your pet? Our knowledgeable team at Kelton's is always ready to help you make the right choice. We're not just selling products; we're providing solutions. Call to Action: Ask Our Experts!
• •Headline: From Our Family to Yours: Quality You Can Trust. Body: For over 50 years, Kelton's Hardware & Pet has been committed to providing quality products and good old-fashioned customer service. We stock what you need and stand by what we sell. Call to Action: Shop Local, Shop Kelton's.
• •Headline (Social Media Post): Happy Pets, Happy Homes! 🐾🏡 Body: Whether you're sprucing up the garden or spoiling your four-legged friend, find everything you need right here at Kelton's! What's on your to-do list this week? Share below! #KeltonsHardware #PetSupplies #LocalBusiness #[YourTownName] Call to Action: (Implicit engagement) or "Check out our latest arrivals!"