Tono de Marca

Approachable, passionate, personal, warm, enthusiastic, creative, educational, appreciative, and community-focused.

Valores de Marca

• •Craftsmanship & Quality
• •Creativity & Uniqueness
• •Passion & Family
• •Empowerment & Sharing

Mejores Prácticas

• •Always Tell the Story: Weave the "Kelly and Mike," "family-run," and "Sussex workshop" narrative into all types of content. This personal story is a powerful differentiator and reinforces the brand's authenticity.
• •Use "We" and "You": Write as if you are having a direct conversation. Use "we" to talk about the creation process ("we pour," "we designed") and "you" to speak directly to the customer ("your vision," "you'll create"). This builds a personal connection.
• •Show, Don't Just Sell: Focus content on the passion and process. Share behind-the-scenes videos, explain the choice of materials, and celebrate the artistry. This shifts the focus from a simple product to a piece of handcrafted art, justifying its value.
• •Engage Authentically: When responding to comments and messages, maintain the warm, personal tone. Thank people by name, answer questions enthusiastically, and show genuine appreciation for their support to build a loyal community.
• •Emphasize the "Experience": Whether selling a product or a workshop, frame it as an experience. Products "bring joy" or "add a personal touch" to a home. Workshops are a "fun day out," a chance to "unleash creativity," and an opportunity to "make memories."

Percepción Social

The public perception of KELMI is largely positive, built on the appeal of handmade and personalized products. It is valued as a creative outlet and perceived as a trusted small business, providing positive customer experiences through its quality products and engaging workshops.

Ejemplos de Copy

• •✨ Fresh from the studio! ✨ We've been pouring our hearts into this new collection of ocean-inspired coasters, and we're so excited to finally share them. Each one is a unique swirl of deep blues and shimmering sands, handcrafted by us in our Sussex workshop. Which room would you bring to life with a splash of the sea? Let us know below! #HandmadeWithLove #KelmiCraft #ResinArt
• •Ever wanted to create your own work of art? Now you can! Join us for a fun, friendly, and hands-on Resin Art Workshop right here in West Sussex. We’re Kelly and Mike, and we’ll guide you step-by-step to create a stunning piece you’ll be proud of. No experience needed—just bring your creativity! Limited spots available. Book your place on our website and let's make something beautiful together!
• •Your vision, our craft. This isn't just a tray; it's a centerpiece, a statement, a piece of you. Designed in collaboration with you and then brought to life with high-quality, shimmering resin, each custom tray is a one-of-a-kind creation. Perfect for gifting (or keeping!), it's more than homeware—it's a memory, handmade with love, from our family to yours.
• •A Peek Behind the Curtain... ✨ New Things Are Coming!
• •We're mixing up a new batch of bookmarks! Which colour story is calling to you? Poll Options: A) Sunset Ombre / B) Forest Jewel Tones