Brand Tone

approachable, whimsical, and heartfelt

Brand Values

• •Finding Joy in the Everyday
• •Authenticity and Transparency
• •Community and Connection
• •Playfulness and Humor
• •Quality Craftsmanship

Best Practices

• •Embrace the "Hi, it's me" Tone: Always write as if you're speaking directly and candidly with a friend. Use "I" and "you" to create a personal connection, just like the artist's own "About" page.
• •Lead with Whimsy: Center your descriptions and social media posts around the playful and imaginative narratives in the art. Ask charming questions and create small stories that bring the illustrations to life.
• •Highlight the Everyday: Connect the art back to the core value of finding beauty in mundane moments. Share the simple inspirations behind the pieces, whether it's a cat napping or a quiet kitchen scene.
• •Show, Don't Just Tell, the Process: Continue sharing behind-the-scenes content, from initial sketches to finished products. This reinforces the brand's authenticity and invites the audience into the creative world.
• •Foster Your Community: Regularly and genuinely engage with your followers and patrons. Acknowledge their support, answer their questions, and make them feel like a valued part of the Kelly Pringle Art family.

Social Perception

The public and customers perceive Kelly Pringle Art as a source of joyful, relatable, and high-quality art. She is seen as a talented and approachable artist with a unique and charming style. Fans on platforms like TikTok and Instagram express strong affection for her work, particularly her cat illustrations, calling them "adorable" and considering her one of their "favorite artists." The brand is viewed as authentic and engaging, with customers appreciating the personal touches and the community she fosters.

Copy Examples

• •Ever wonder what quiet conversations your cat has when you're not looking? Our latest print, 'Private Conversation,' imagines just that. A perfect piece to add a touch of whimsy and warmth to any room.
• •Spilling the tea (and the gouache)! Here’s a little peek at how the magic happens. I love finding the extraordinary in the ordinary moments, like a cat discovering a sunbeam. What little joys have you noticed today?
• •Wrap yourself in a moment of pure bliss. Our new woven blanket, featuring a scene of cozy cats, turns a simple, everyday object into a piece of art. It’s more than a blanket; it’s a warm hug on a chilly evening.
• •This month’s exclusive print is on its way to you! Thank you for being part of this incredible journey and for allowing me to share these little slices of life with you. Your support means the world.
• •Just a couple of silly kitties getting up to no good. Capturing the chaotic, adorable energy of our feline friends is my favorite pastime. #catart #whimsicalart #artistsoftiktok