Brand Tone

Warm & Inviting, Artistic & Appreciative, Personal & Heartfelt, Joyful & Uplifting, Slightly Traditional/Nostalgic

Brand Values

• •Beauty
• •Joy
• •Quality & Craftsmanship
• •Family & Personal Connection
• •Made in America
• •Gratitude & Appreciation
• •Supporting Small Business

Best Practices

• •Lead with Beauty and Joy: Ensure that the primary message always ties back to the core purpose of bringing beauty and joy into the customer's life. Use evocative language that highlights the aesthetic appeal and the positive emotions associated with the products.
• •Emphasize the "Hand-Drawn" and "Artistic" Nature: Consistently remind customers that the designs are original, hand-drawn artwork. This reinforces the unique quality and the personal touch of the artist.
• •Maintain a Warm, Personal, and Slightly Nostalgic Voice: Write as if you're sharing something lovely with a friend. Incorporate storytelling where appropriate, perhaps sharing small inspirations or the story behind a product, echoing Kelly's personal connection to her work.
• •Highlight Quality and American Made: Subtly weave in mentions of the high-quality materials (e.g., "luxe cotton paper," "textured stock") and the "Made in America" aspect, appealing to customers who value these attributes.
• •Focus on the "Why" – The Experience and Emotion: Go beyond just describing the product; explain the feeling or experience it provides. For example, stationery isn't just paper; it's a way to connect, to share joy, to make someone feel special. Calendars aren't just for dates; they are a "new smile every month."

Social Perception

High-Quality & Artistic, Giftable & Special, Joy-Inducing, Personal Touch, Trusted & Reliable

Copy Examples

• •Instagram Post (New Calendar Release): Step into a year of beauty. ✨ Our new [Year] desk calendar is here, filled with twelve months of hand-drawn blooms and joyful patterns, designed to bring a little sunshine to your everyday. Printed on our signature luxe cotton paper, it’s a daily reminder to pause and appreciate the art in every moment. Perfect for your desk, or as a heartfelt gift. #KellyKayPaper #BeautyAndJoy #NewCollection #DeskCalendar #HandDrawnArt
• •Facebook Ad (Stationery Sets): Reconnect with the art of the handwritten note. 💌 Our KellyKay stationery sets feature original, hand-drawn designs on beautiful, textured paper – because some thoughts deserve more than a text. Bring a touch of elegance and personal charm to your correspondence. Shop now and find the perfect design to share your heart. Made with love in Texas. [Link to website] #KellyKay #SendJoy #StationeryLove #MadeInUSA #ArtfulLiving
• •Product Description (Table Grace Cards): Gather, Give Thanks, and Share Beauty. Our beloved Table Grace Cards are a modern take on a cherished family tradition. Each set features 16 double-sided cards with unique hand-drawn artwork and a collection of prayers and verses to inspire moments of gratitude around your table. Thoughtfully designed and beautifully boxed, they make a meaningful gift for loved ones or a special addition to your own family gatherings. Bring joy and reflection to your mealtimes. #KellyKayTableGrace #FamilyTraditions #Gratitude #BeautifulHome #ThoughtfulGifts
• •Email Newsletter Subject Line & Snippet (General Promotion): Subject: A Little Beauty for Your Inbox (and Your Desk!) Snippet: Hello from KellyKay! Discover our latest hand-drawn paper treasures, designed to bring a smile to your face and a touch of joy to your day. From vibrant art prints to elegant note cards, find something special that speaks to your heart. Because everyone deserves a little more beauty in their life.
• •Website Homepage Headline: KellyKay: Hand-Drawn Artwork & Lovely Paper Products, Crafted to Bring Beauty and Joy to Your Life.