Brand Tone

Professional, Trustworthy, and Traditional, communicated with a sense of heritage and deep-seated expertise. The language is formal and informative, focusing on quality, history, and technical details, softened by an undercurrent of warmth and personal passion.

Brand Values

• •Heritage and Tradition
• •Expertise and Craftsmanship
• •Quality
• •Trust and Reliability
• •Personal Service

Best Practices

• •Emphasize Expertise: Always leverage in-house skills, using terms like "certified watchmakers," "our expert gemologist," and "in-house goldsmith" to reinforce authority and trust.
• •Use a Refined Vocabulary: Avoid slang or overly casual language. Opt for words like "heritage," "craftsmanship," "legacy," "precision," and "timeless" to match the perceived quality of the products.
• •Tell a Story: Whether it's the history of a watch brand or the creation process of a Widemark Collection piece, storytelling adds value and emotional connection, aligning with the "heartfelt" perception of the business.
• •Maintain a Professional and Service-Oriented Tone on Social Media: Respond to comments and inquiries politely and informatively. The goal is to be an approachable expert, not just a retailer.
• •Highlight Authenticity and Trust: Consistently mention being an "authorized dealer" or "official service center." For the Widemark Collection, stress the use of "genuine gemstones" and "local craftsmanship" to build confidence in unique offerings.

Social Perception

Perceived as a reliable and high-quality specialty store for watches and jewelry. It is seen as a classic, dependable establishment rather than a trendy, fast-fashion retailer. Customers are likely those who value durability, craftsmanship, and expert service over fleeting trends. The association with historical landmarks and positive portrayal in enthusiast media solidifies its reputation as a distinguished and respected business in its field.

Copy Examples

• •A Legacy on Your Wrist. Discover the Oris collection at Kello ja Kulta Widemark. More than a watch, it's a testament to timeless Swiss craftsmanship and a tradition of excellence we've proudly upheld for generations. Find a piece of history in our Helsinki store.
• •Uniquely Yours. Expertly Crafted. The Widemark Collection, designed and brought to life in our Helsinki workshop. Each piece is a unique expression of art, meticulously crafted by our goldsmith with authentic gemstones. Wear a story that is exclusively yours.
• •Entrust Your Time to the Experts. From a simple battery change to a complete overhaul, our certified watchmakers treat every timepiece with the precision and care it deserves. With decades of trusted service, we ensure your cherished watch stands the test of time.
• •Precision has arrived. Just in: the latest from the Seiko Presage collection. A perfect blend of Japanese aesthetics and mechanical mastery. We invite you to experience its elegance firsthand. As an authorized Seiko dealer, we guarantee authenticity and expert service. #SeikoPresage #KelloJaKultaWidemark #FinnishWatchExperts
• •Kello ja Kulta Widemark: Where Tradition Meets Timelessness. For over a century, our family has been Helsinki's trusted destination for fine watches and custom jewelry. Whether you are celebrating a milestone or investing in a lifelong timepiece, our expert staff is here to guide you. Visit us on Arkadiankatu for a personal consultation.