Brand Tone

friendly, practical, and solution-oriented

Brand Values

• •Organization and Order
• •Practicality and Functionality
• •Home Improvement/Innovation
• •Customer Focus

Best Practices

• •Focus on Solutions: Frame product descriptions and social media posts around how the product solves a specific problem or makes life easier for the customer.
• •Use Clear and Simple Language: Avoid jargon or overly technical terms. The language should be accessible and easy to understand, reflecting the practical nature of the products.
• •Maintain a Positive and Encouraging Tone: Position the brand as a helpful partner in creating a better home environment. Use enthusiastic and optimistic language.
• •Incorporate Relevant Hashtags: Utilize a mix of brand-specific hashtags (e.g., #KellerPeru, #InnovaTuHogar) and general home organization/improvement terms to increase visibility and reinforce brand identity.
• •Engage with the Audience: Respond to comments and questions in a friendly and helpful manner, consistent with the overall brand tone. This builds community and reinforces the customer-focused approach.

Social Perception

The brand is perceived as a provider of useful and innovative products for the home.

Copy Examples

• •Headline: Tired of cluttered countertops? Body: Our new [Product Name] is here to rescue your kitchen! Keep everything tidy and within reach. Shop now and transform your space! #KellerPeru #HomeOrganization #KitchenSolutions
• •Headline: Say goodbye to morning chaos! Body: Streamline your routine with our [Product Name]. Find what you need, when you need it, and start your day stress-free. Get yours today at keller.com.pe! #KellerHome #OrganizedLiving #ProblemSolved
• •Headline: Small space? Big solutions! Body: Don't let a compact home limit your style. Our clever [Product Name] maximizes every inch, making organization effortless. Discover smart storage at Keller Peru! #InnovaTuHogar #SpaceSaving #KellerTips
• •Headline: Effortless cleaning is now a reality! Body: Spend less time scrubbing and more time enjoying your home with our innovative [Product Name]. Making your chores easier, one product at a time. Check it out! #KellerPeru #CleaningHacks #HomeComfort
• •Headline: Create your perfect sanctuary. Body: From tidy closets to sparkling kitchens, Keller Peru has everything you need to build a home you love. Explore our collection and innovate your space today! #KellerHome #HomeImprovement #LoveYourHome