Brand Tone

Aspirational & Inspiring, Energetic & Dynamic, Professional & Quality-Focused, Trendy & Fashion-Forward, Supportive & Passionate

Brand Values

• •Quality Craftsmanship
• •Style & Innovation
• •Customer Focus & Service
• •Passion for Dance
• •American Made

Best Practices

• •Visual Storytelling is Key: Ensure all imagery and videography (on the website, social media, and ads) reflects the aspirational, energetic, and high-quality nature of the brand. Feature dancers who embody passion and skill.
• •Emphasize Quality and Craftsmanship: Consistently use terms like "high-quality," "premium," "USA-made," and "innovative design" in product descriptions and brand messaging to reinforce this core value.
• •Speak the Language of Dancers: Use terminology and address pain points/aspirations that resonate with dancers, choreographers, and studio owners (e.g., "stage presence," "competition-ready," "unforgettable performance").
• •Maintain an Uplifting and Supportive Voice: Whether interacting with comments, writing captions, or sending emails, the tone should always be encouraging, celebrating the art of dance and the dedication of dancers.
• •Balance Professionalism with Passion: While highlighting the professional aspects (like the "Kellé Experience" and quality), always infuse messaging with genuine enthusiasm for dance to connect on an emotional level with the target audience.

Social Perception

High-Quality, Premium Product; Studio-Oriented; Desirable Designs; Reliable for Performance

Copy Examples

• •Unleash your story. Our new 'Ethereal Flow' lyrical costume moves with every breath, every leap, every heartfelt expression. Crafted for the passionate dancer, made to make your moment unforgettable. #KelleCompany #LyricalDance #DanceCostume #PassionForDance #MadeInUSA
• •Ignite the Stage! 🔥 Discover the latest collection from Kelle Company – where innovative design meets unparalleled quality. Shop trend-forward costumes for jazz, contemporary, hip hop & more. Experience the Kellé difference.
• •Dear [Studio Owner Name], Elevate your dancers' performances this season with Kelle Company. Our 2025 Collection is here, blending show-stopping style with the durability your performers need. Benefit from personalized account management and the trusted 'Kellé Experience' that makes outfitting your studio seamless. Explore the new arrivals: [Link]
• •VIBE CHECK ✔️ Bring the heat to your next comp with Kelle hip hop gear! 🔥 Fresh looks, killer details. Tag your dance crew! #KelleCompany #HipHopDance #Dancewear #CompetitionDance #DanceLife #TrendingDance
• •Give Your Star the Spotlight They Deserve. Kelle Company offers high-quality, USA-made dance costumes that shine as bright as your performer. Designed for comfort, durability, and unforgettable stage presence. Browse recital and competition styles now! #KelleDance #KidsDance #DanceMom #DanceDad #RecitalCostume