Tono de Marca

Empathetic, Supportive, Nurturing, Empowering, Authentic

Valores de Marca

• •Support & Empathy
• •Empowerment
• •Community
• •Quality & Thoughtfulness
• •Authenticity
• •Well-being
• •Creating Memories

Mejores Prácticas

• •Develop a Brand Voice & Tone Guide: Create a document that clearly outlines the brand's personality, core message, do's and don'ts for language, and specific examples of the tone in action. This guide should be shared with anyone creating content for the brand.
• •Always Speak to Your "Mama" Persona: Before writing, visualize the target Keliya mother – her hopes, fears, challenges, and joys. Write as if you're speaking directly to her with empathy and understanding.
• •Prioritize "You" over "We": Focus the language on the mother and her experience. For example, instead of "We offer high-quality products," try "You'll find high-quality products designed to support you." This makes the copy more personal and relatable.
• •Infuse Empathy and Validation: Acknowledge the realities of motherhood. Use phrases that show understanding, like "We know it can be challenging," "You're doing an amazing job," or "It's okay to feel..." This builds trust and connection.
• •Maintain Consistency Across All Channels: Whether it's a product description, a social media caption, an email, or a blog post, the supportive, empathetic, and empowering tone should be consistent. Regularly review content to ensure it aligns with the established brand voice.

Percepción Social

Positive Customer Sentiment, Trusted Resource, Community Builder, Mother-centric

Ejemplos de Copy

• •Your journey to motherhood is unique, and so are your needs. Our Mami Bag isn't just a bag; it's your organized, stylish companion for hospital stays, weekend trips, and every beautiful, chaotic day with your little one. Packed with love, designed for you – because you deserve to feel supported and prepared every step of the way.
• •Feeling overwhelmed by the advice (and the laundry pile)? You're not alone. Our Keliya Community is a safe space to share your real moments, find a listening ear, and connect with mamas who just *get it*. Let's navigate this beautiful adventure together. What's one thing you wish someone had told you about motherhood? Share below! 👇 #KeliyaMamaPur #MomLifeRealTalk #StrongerTogether
• •Ready to find your calm amidst the beautiful chaos of motherhood? Our 'Mama in Balance' online course, created with experts and real moms in mind, offers gentle guidance and practical tools to help you reconnect with yourself and navigate your days with more peace and confidence. Because a happy mama means a happy baby. [Link to course]
• •At Keliya, we see you, Mama. We understand the sleepless nights and the overwhelming love. That’s why we’re more than just a shop – we’re your partner in pregnancy, baby time, and beyond, offering curated products and a supportive community to help you thrive. Find your strength, find your village, find Keliya.
• •Every flutter, every dream, every milestone – this isn't just a pregnancy journal; it's a love letter to your baby and a testament to your incredible journey. Lovingly designed with space for your thoughts, feelings, and precious memories, it’s a place to capture the magic of becoming a mother. Because these moments are fleeting, but the memories last a lifetime.