Brand Tone

Artisanal, Sincere, and Cultured

Brand Values

• •Authenticity
• •Cultural Appreciation
• •Support for Local Artisans
• •Uniqueness
• •Connection

Best Practices

• •Lead with the 'Why': Always start content by emphasizing the story, the artisan, or the cultural significance behind the product before diving into its features. The narrative is the brand's strongest asset.
• •Use Sensory and Emotive Language: Incorporate words that evoke feeling, warmth, and connection. Phrases like 'pieces with a lot of heart,' 'fill your space with warmth,' and 'loving shopping experience' reinforce the sincere tone.
• •Champion the Artisan: Whenever possible, name the region or even the artist behind a piece. This validates the brand's core value of supporting local talent and adds a layer of authenticity that cannot be replicated.
• •Maintain a Consistent Visual Aesthetic: Ensure that all photography and videography reflect the brand's values natural lighting, calm and artistic settings, and a focus on the texture and detail of the handcrafted items. Avoid sterile, mass-produced-style product shots.
• •Educate, Don't Just Sell: Use social media captions and blog posts to share information about the different crafting techniques, the history of a particular design, or the cultural context of a product. This builds authority and deepens the customer's appreciation for what they are buying.

Social Perception

The social perception of the artisan-focused Kelido store is not well-defined due to conflicting online mentions with other businesses named 'Kelido', which dilutes brand identity. However, for direct customers, perception is likely positive, aligning with authenticity and cultural appreciation, with no negative reviews. The brand has low overall online visibility and struggles to distinguish itself.

Copy Examples

• •More than a mug, it's a morning in Mazatlán. Each line and curve on this piece is handcrafted by local artists, carrying the warmth of the Mexican sun. Hold a piece of history in your hands. Limited collection available now. #HechoEnMexico #ArtisanalHome #KelidoStore
• •Your jewelry should tell a story. Ours speak of Mexican tradition and artistry. Discover our collection of handcrafted rings and accessories, each one unique and made with soul. Find the piece that speaks to you at Kelido. [Shop Now Link]
• •Woven with patience and generations of skill, the Tejupilco Bag is a testament to timeless craftsmanship. This isn't just an accessory; it's a portable piece of Mexican heritage, designed to carry your essentials and a story of its own. Made with love, made to last.
• •Art for Your Everyday. At Kelido, we connect you with the heart of Mexico through unique, handcrafted pieces made by talented local artisans. Welcome to a world of authentic beauty. #CelebrateCulture
• •From their hands to your home. Every Kelido piece has a soul. #SupportArtisans #MexicanCulture #Handmade