Brand Tone

Friendly, relatable, humorous, authentic, and approachable, like talking to a friend.

Brand Values

• •Creativity and Originality
• •Sustainability and Ethical Production
• •Quality
• •Female Empowerment and Small Business Spirit
• •Community and Connection

Best Practices

• •Write Like a Human: Use a conversational and approachable tone. Avoid overly corporate jargon. Infuse personality and humor where appropriate, as if you're talking to a friend.
• •Anchor in Your Story: Regularly reference the brand's origins—a female-owned, Sheffield-based small business born out of a passion for creativity. This reinforces authenticity and builds a stronger connection with the audience.
• •Highlight Values Seamlessly: Integrate your values (sustainability, quality, hand-printed) into your messaging naturally. Instead of just stating "we are sustainable," say "hand-printed with eco-friendly inks just for you."
• •Stay Relevant to Pop Culture: Keep a pulse on current trends, memes, and cultural moments that align with your audience. This ensures your designs and copy remain fresh, timely, and relatable.
• •Create a Tone of Voice Guide: Develop a simple internal document that outlines your brand's voice. Include key personality traits (e.g., witty, friendly, down-to-earth), words to use, words to avoid, and examples of on-brand copy. This will ensure consistency across all team members and platforms.

Social Perception

Very positive, reliable, high-quality small business with a strong, authentic personality. Perceived as unique, fun, relatable, and committed to sustainability, fostering a personal connection with customers.

Copy Examples

• •For everyone whose brain has more tabs open than their browser. 🙋‍♀️ Our new 'Professional Overthinker' tee is here to make you feel seen. Hand-printed on super-soft, 100% organic cotton, because even overthinking should be comfy. Link in bio to embrace your true calling.
• •Wear Your Mood. Funny, Relatable & Sustainably Made.
• •Sorry to bother you, but our tees are on sale.
• •Some days, the only plan is no plan. This tee is for those moments. Perfect for curling up on the sofa, ignoring your responsibilities, and embracing the fine art of the cat nap. Each shirt is hand-printed to order in our Sheffield studio using eco-friendly inks, so you can feel good while doing absolutely nothing. (The cat would approve.)
• •Tired of boring clothes? Kelham Print makes fun, pop-culture inspired apparel that actually feels like *you*. From witty slogans to cosy sweaters, everything is hand-printed with love in Sheffield. Plus, we use plastic-free packaging! ✨ Shop now and get 10% off your first order.