Brand Tone

Introspective, Professional, and Evocative

Brand Values

• •Artistic Integrity
• •Connection to Nature
• •Emotional Honesty
• •Professionalism and Experience

Best Practices

• •Maintain a Professional and Respectful Voice: All communication should reflect the seriousness and dedication that is evident in his work. Avoid overly casual or trendy language.
• •Use Evocative and Descriptive Language: When describing the art, use words that evoke emotion and sensory experiences, mirroring the artist's stated process.
• •Focus on the Art, Not the Artist: The copy should always guide the audience back to the paintings themselves. The artist's biography should serve as a context for the work, not as the main focus.
• •Emphasize Authenticity and Originality: Highlight the unique perspective of the artist and the originality of his work. This reinforces the value of his art as a personal and honest expression.
• •Keep it Simple and Direct: The website design and copy are minimalist and to the point. This approach should be maintained in all communications to let the art speak for itself.

Social Perception

Keith Pastrick is perceived as a professional and established artist within the art community, particularly in the Chicago and Southwest Michigan areas. His inclusion in gallery exhibitions and his background from the School of The Art Institute of Chicago lend him credibility. The public perception is likely that of a dedicated painter whose work is best experienced in a gallery setting or through his curated online portfolio. The absence of a broad online social presence means his public persona is tightly controlled and centered on his artistic output.

Copy Examples

• •Step into the world of Keith Pastrick. A landscape of emotion, painted in the hues of daily life. Experience his new collection, where color, light, and sound converge on canvas.
• •Keith Pastrick Visual Art: Abstract expressions from a life of observation. Explore the collection.
• •In 'Invisible Sun,' Pastrick explores the nuances of light and shadow, not just as visual phenomena, but as emotional states. A testament to the quiet power of abstraction.
• •For over three decades, Keith Pastrick has translated the world around him into a unique visual language. A graduate of The School of the Art Institute of Chicago, his work is a testament to a life dedicated to art.
• •Bring a piece of introspective beauty into your home. Browse the available works by Keith Pastrick and find a painting that speaks to you.