Brand Tone

Artistic & Creative, Bold & Unapologetic, Unique & Individualistic, Passionate & Expressive, Slightly Edgy & Non-Conformist

Brand Values

• •Originality & Artistry
• •Bold Self-Expression
• •Quality & Craftsmanship
• •Local Support & Community
• •Inclusivity
• •Conversation & Connection

Best Practices

• •Embrace Artistic Language: Use vivid, descriptive words that evoke the feeling of art, creativity, and the hand-painted process (e.g., "canvas," "stroke," "vibrant," "texture," "original").
• •Be Confidently Bold: Don't shy away from strong statements. Use active voice and impactful language that reflects the "unapologetic" nature of the designs.
• •Highlight Uniqueness and Individuality: Continuously emphasize what makes the brand and its wearers different. Focus on terms like "singular," "one-of-a-kind," "distinct," "expressive."
• •Tell the Story: Weave in elements of the founder's journey, the silk painting origin, and the commitment to local NYC production to add depth and authenticity.
• •Maintain Inclusivity: Consistently use gender-neutral language and ensure visuals and messaging appeal to a diverse audience seeking self-expression through unique apparel.

Social Perception

Appreciation for the brand within a community that values unique, handcrafted items and supports emerging designers. Artisanal and distinct from mass-produced fashion. Authenticity.

Copy Examples

• •Headline: Don't Just Wear Clothes. Wear Art. Body: Each KeithKelly piece starts as a hand-painted canvas, transformed into unapologetically bold apparel that demands a second look. Dare to be singular.
• •Headline: Beyond the Black. Beyond the Bland. Body: New York has a uniform. We're here to disrupt it. Discover genderless designs born from original silk paintings, crafted to spark conversation and celebrate your unique style.
• •Headline: Imperfection is the New Perfect. Body: Our prints embrace the free-form beauty of hand-painted silk. No two are exactly alike, just like you. Wear KeithKelly and own your story.
• •Headline: Crafted in NYC. Designed to Stand Out Everywhere. Body: We believe in the art of making. That's why every KeithKelly garment supports local artisans in the NYC garment district. Bold prints. Conscious creation.
• •Headline: What Will Your Clothes Say Today? Body: Let your KeithKelly piece do the talking. Our vibrant, hand-painted inspired designs are made for those who live boldly and dress with intention. Find your voice.