Brand Tone

Authentic & Passionate, Quality-focused & Premium, Proudly Rwandan & Women-Owned

Brand Values

• •Quality
• •Authenticity
• •Customer Experience
• •Cultural Pride
• •Empowerment
• •Growth & Expansion

Best Practices

• •Embrace Storytelling: Consistently weave in the narrative of Rwandan origin, the meaning of "Keza" and "Iribagiza" (Beautiful and Glorious), and the "Bean to Bliss" journey.
• •Highlight "Women-Owned" and "Rwandan Heritage": Subtly and proudly incorporate these unique selling propositions to reinforce brand identity and values.
• •Focus on Sensory Language: Use descriptive language to evoke the taste, aroma, and experience of the coffee.
• •Maintain a Balance: While emphasizing premium quality, ensure the tone remains accessible and welcoming.
• •Showcase Social Impact: Highlight the positive impact on the Rwandan community through coffee sourcing.

Social Perception

High-quality, ethically sourced, empowering, authentic Rwandan coffee experience.

Copy Examples

• •From Bean to Bliss: Experience the exquisite taste of Rwanda with our Gold Kivu and Iriza Coffee.
• •Discover the Glorious Flavors of Ke&Iri: Sourced from the finest terroirs around Lake Kivu.
• •Empowering Women, Brewing Excellence: A Rwandan coffee journey you won't forget.
• •Indulge in the Ke&Iri Experience: Premium coffee, exceptional service, delivered with care.
• •Click to explore our Gold Kivu and Iriza Coffee today!