Brand Tone

passionate, premium, and authentic

Brand Values

• •Quality and Excellence
• •Authenticity and Heritage
• •Female Empowerment
• •Customer Experience

Best Practices

• •Always Weave in the Origin Story: Every piece of copy should, in some way, connect back to Rwanda, the Lake Kivu region, or the "Crop to Cup" journey. This is your strongest unique selling proposition.
• •Champion the "Women-Owned" Value: Proudly and consistently mention that the business is women-owned. This is a powerful differentiator that builds an emotional connection with consumers.
• •Use Rich, Sensory Language: Continue using descriptive words that evoke taste, aroma, and the premium nature of the product. Use terms like "vibrant," "complex," "silky," "aromatic," and "fruity notes".
• •Maintain a Professional and Passionate Tone: Your language should always reflect expertise and a deep love for the coffee. Avoid overly casual slang to align with your target audience of professionals.
• •Bridge the Product and the Experience: Connect the act of drinking the coffee with the larger experience the brand offers, such as the Rwandan coffee tours. This positions the brand not just as a product, but as a gateway to a culture.

Social Perception

KEIRILTD is perceived as a purveyor of high-quality, ethically sourced, and authentic Rwandan coffee. Its origins in the Lake Kivu region and its "women-owned" status contribute to a positive association with quality, specialty coffee, and social consciousness.

Copy Examples

• •From the volcanic soil of Lake Kivu to your cup. This is more than coffee; it's the story of Rwanda in every sip. Discover the glorious flavors of our women-owned brand. #Keiriltd #RwandanCoffee #GoldKivu #WomenInCoffee #CropToCup
• •Experience Iriza Coffee: a celebration of Rwanda's rich coffee heritage. Grown above 1800 meters and fully washed for exceptional purity, each cup offers a delightful harmony of fruity notes, sweet white flower, and a hint of bright lemon. Perfect for the discerning professional who demands quality in their daily brew.
• •KEIRILTD: Beautiful & Glorious Coffee. Proudly Women-Owned, Passionately Rwandan. We founded Ke & Iri to share the genuine experience of our homeland's finest coffee with the world.
• •Taste the Heritage: A Special Offer on Our Premium Gold Kivu Coffee.
• •Elevate your coffee ritual. KEIRILTD delivers single-origin Rwandan coffee crafted for excellence. Sourced from the prestigious Lake Kivu region and backed by a story of female empowerment, it’s a coffee experience you can feel good about. Shop our collection today.