Brand Tone

Empowering, Sensorial, and Authentic.

Brand Values

• •Natural Quality
• •Self-Care as a Necessity
• •Empowerment and Identity
• •Customer-Centricity
• •Handmade Craftsmanship

Best Practices

• •Lead with the Feeling: Start copy by describing the end result and the feeling it evokes (e.g., "the confidence of glowing skin," "the comfort of deep moisture") before listing ingredients or features.
• •Speak Directly to "You": Use direct, second-person language ("Your skin will thank you," "Wrap yourself in radiance") to make the copy feel personal and create a one-on-one conversation with the customer.
• •Weave in Empowerment: Connect the use of the products to a greater sense of confidence and self-worth. Use empowering words like "statement," "radiance," "ritual," and "deserve."
• •Highlight Sensory Details: Always include words that appeal to smell and touch. Describe the scent (e.g., "smells like candy," "a blend of blackberries and raspberries") and the texture (e.g., "rich and creamy," "silky smooth") to make the product irresistible.
• •Maintain Authenticity: Continue to feature the founder and the handmade process in marketing materials. This personal touch builds trust and reinforces the brand's core value of authentic, crafted quality.

Social Perception

Keionas Collection LLC is perceived as highly trusted for quality, a go-to brand for luxurious self-care products that deliver on promises of moisturization and pleasant scents, and a brand with a strong community connection, particularly within the Black community, offering relatable and affirming content.

Copy Examples

• •Your skin is talking. Let it say 'glowing, nourished, and loved.' Our new [Product Name] body butter isn't just skincare; it's a daily ritual of self-love, handmade with the organic shea and mango butter you deserve. Tap to wrap yourself in radiance.
• •More Than A Glow. It's a Statement.
• •That Keionas Collection feeling is just an 'add to cart' away...
• •Sound on for the smoothest thing you'll see all day. Our [Product Name] body gloss is why your skin will thank you. Natural ingredients, unbelievable shine. #selfcareroutine #naturalskincare #blackownedbusiness
• •Give your skin the drink it craves. This isn't your average harsh toner; our Vitamin C formula is a gentle, hydrating kiss of refreshment. Formulated to brighten and rejuvenate, it’s the ultimate foundation for a flawless, youthful glow.