Brand Tone

Elegant, Refined, Respectful, Heritage-Focused, Artistic, Appreciative, Customer-Centric, Quietly Confident

Brand Values

• •Craftsmanship & Quality
• •Cultural Preservation
• •Timeless Elegance
• •Individuality & Personal Expression (through bespoke services)
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone words (e.g., elegant, respectful, artistic, refined, appreciative), and style preferences (e.g., use of evocative language, storytelling elements). This ensures anyone writing for the brand understands how to communicate.
• •Emphasize Heritage & Craftsmanship: Consistently weave in language that highlights the traditional techniques, quality materials, historical significance, and the skill involved in creating each garment. Use words that evoke a sense of artistry and meticulous care.
• •Maintain an Elegant and Sophisticated Lexicon: Choose words carefully to reflect the premium nature of the products. Avoid overly casual slang or colloquialisms. Focus on descriptive, refined, and evocative language.
• •Tell Stories: Share the stories behind the designs, the cultural significance of certain motifs or styles, or the history of the craftsmanship. Storytelling creates an emotional connection and reinforces the brand's depth.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, product descriptions, and any customer communication is harmonious and reflects the established brand voice. Regular review of content can help maintain this consistency.

Social Perception

The Facebook and Instagram pages show positive engagement on their posts (likes, some appreciative comments), suggesting that their immediate audience and customer base hold the brand in high regard, admiring the beauty and craftsmanship of the garments. General discussions around Cheongsams often highlight their elegance and cultural significance. The perception of brands rooted in cultural heritage is often positive, appealing to a desire for authenticity and unique, meaningful products.

Copy Examples

• •Kei Lok: Weaving Tradition into Modern Elegance. Body: Discover the artistry of authentic Cheongsam, meticulously handcrafted to honour our rich heritage. Each stitch tells a story, each silhouette celebrates timeless beauty. Experience the luxury of bespoke tradition.
• •The Enduring Allure of Silk and Skill. Body: At Kei Lok, we believe in the enduring power of craftsmanship. Our Cheongsams, born from generations of expertise and the finest silks, are more than garments—they are heirlooms in the making.
• •Your Story, Tailored in Tradition. Body: Celebrate your most cherished moments in a Kei Lok Cheongsam. Our bespoke service ensures a flawless fit and a design that reflects your unique spirit, all while embracing the profound beauty of Chinese heritage.
• •Beyond Fashion: An Ode to Cultural Artistry. Body: Kei Lok invites you to experience the soul of Chinese dressmaking. Each creation is a testament to intricate techniques passed down through time, designed for the discerning woman who values both art and authenticity.
• •Grace. Heritage. Kei Lok. Body: Step into a world where traditional elegance meets contemporary grace. Our collection of Cheongsams offers a curated selection of timeless designs and modern interpretations, all embodying the heart of Chinese culture.