Brand Tone

Artistic, Educational, Warm, Joyful, Purpose-driven, Culturally Rich

Brand Values

• •Sustainability
• •Artistry & Design
• •Cultural Heritage
• •Quality
• •Versatility & Practicality
• •Education & Awareness
• •Family & Community
• •Integrity & Ethical Sourcing

Best Practices

• •Embrace Storytelling: Weave in the family's journey, Keiko's artistic inspiration, and the cultural significance of Furoshiki to connect emotionally. Use phrases that evoke art, heritage, and personal touch.
• •Highlight Sustainability with Positivity: Focus on the beauty and joy of making an eco-conscious choice, rather than just the problem of waste. Use uplifting language like "gift that keeps on giving," "less trash, more beauty."
• •Educate Gently and Enthusiastically: Share information about Furoshiki techniques and benefits in an accessible, encouraging, and inspiring way. Invite customers to learn and discover.
• •Use Vibrant and Evocative Language: Reflect the "bright and whimsical" nature of the designs in the copy. Use descriptive words that appeal to the senses and convey artistry and joy (e.g., "vibrant," "playful," "elegant," "hand-drawn").
• •Maintain a Warm, Inclusive, and Community-Focused Voice: Address the audience directly and foster a sense of connection. Encourage interaction, share customer creations, and emphasize the shared values of art, culture, and sustainability.

Social Perception

Positive, Admired, Innovative, Refreshing, Eco-conscious Choice, High-Quality, Beautiful, Authentic, Story-driven, Educational, Inspiring

Copy Examples

• •Headline: Wrap with Art, Gift with Heart. Discover Keiko Furoshiki. Body: Unfold a world of beauty and sustainability with Keiko Furoshiki. Each wrap is an original design by artist Keiko Kira, turning every gift into a masterpiece and a thoughtful gesture for our planet. More than just wrapping, it's a reusable piece of art.
• •Headline: From Keiko's Sketchbook to Your Hands: A Gift That Keeps on Giving. Body: Inspired by nature and Japanese tradition, our Furoshiki are lovingly designed to bring joy and color to your gifting. Learn the simple art of fabric wrapping and join us in making a beautiful, sustainable choice. It's a gift for them, a gift for the Earth.
• •Headline: More Than Wrap: It's a Tradition, Reimagined. Body: Keiko Furoshiki brings the centuries-old Japanese art of Furoshiki into your modern life. Beautiful, versatile, and eco-friendly, our wraps are designed by our co-founder Keiko to tell a story of heritage and hope. Let's wrap up waste, one beautiful cloth at a time.
• •Headline: Brighten Your Gifts, Lighten Your Footprint. Body: Why choose between beautiful and sustainable? With Keiko Furoshiki, you get both! Our vibrant, artist-designed wraps make every present pop, and because they're reusable, you're choosing less trash and more beauty. Good for your gift, great for our world.
• •Headline: Join the Keiko Furoshiki Family: Wrap, Reuse, Rejoice! Body: We're a family business passionate about sharing the joy of Furoshiki. Explore our colorful collections, learn fun wrapping techniques on our tutorials, and discover how this simple cloth can make a big difference. Give thoughtfully, live colorfully.