Brand Tone

Sophisticated, Elegant, Contemporary, Feminine, Understated. Secondary: Confident, Modern, Timeless, Approachable, High-Quality.

Brand Values

• •Quality
• •Timeless Style
• •Effortless Elegance
• •Modern Femininity
• •Good Fit & Comfort
• •Individuality & Style
• •Customer Experience
• •Melbourne Origin

Best Practices

• •Emphasize Sophistication and Quality: Use refined language that highlights the premium nature of the fabrics, the attention to tailoring, and the elegant design of the garments. Avoid overly casual slang or hype.
• •Balance Timelessness with Modernity: Speak to enduring style while acknowledging contemporary trends. Use phrases like "modern classics," "contemporary yet timeless," or "designed for today, cherished for years."
• •Maintain a Feminine and Confident Voice: The copy should feel empowering and aspirational for the modern woman, exuding a quiet confidence that reflects the KEIKO aesthetic.
• •Incorporate the Melbourne Identity: Subtly weave in the brand's Melbourne roots where appropriate, as this is a point of distinction and pride mentioned in their "About Us" sections.
• •Align Visuals and Text: Ensure that the copy consistently reflects the clean, polished, and high-quality aesthetic of the brand's photography and overall visual presentation. If using the "be different, stay KEIKO" tagline, ensure it complements the message of sophisticated individuality.

Social Perception

Customers generally perceive KEIKO positively, appreciating the quality of the clothing, the store's atmosphere, and the helpfulness of the staff. The brand is seen as offering stylish, contemporary womenswear. It is recognized as a local Melbourne label with a distinct style that can include both classic and more vibrant, on-trend pieces.

Copy Examples

• •Headline: Melbourne Made, Modernly You. Body: Discover KEIKO: Where timeless design meets contemporary elegance. Each piece is crafted for effortless style and enduring quality. Be different, stay KEIKO.
• •Headline: The Art of Dressing, Redefined. Body: Experience the luxurious feel and perfect fit of KEIKO. Our curated collection offers sophisticated silhouettes for the modern woman who values both style and substance.
• •Headline: Effortless Femininity. Enduring Style. Body: From workday polish to weekend grace, KEIKO designs move with you. Explore our latest arrivals, thoughtfully created in Melbourne for every facet of your life.
• •Headline: Beyond the Trend: Pieces to Cherish. Body: At KEIKO, we believe in fashion that lasts. Our commitment to premium tailoring and quality fabrics ensures your wardrobe is not just current, but timeless.
• •Headline: Your Style, Elevated. Body: KEIKO offers a distinctive collection that blends classic appeal with a contemporary edge. Find pieces that speak to your individuality and elevate your everyday. Be different, stay KEIKO.