Brand Tone

Luxurious and Indulgent, Comforting and Cozy, Approachable and Genuine, Quality-Driven and Trustworthy, Warm and Inviting

Brand Values

• •Exceptional Quality & Craftsmanship
• •Ultimate Comfort & Well-being
• •Accessible Luxury
• •Ethical & American Made
• •Customer Delight
• •Thoughtful Gifting

Best Practices

• •Lead with Luxurious Sensorial Language: Consistently use evocative adjectives that appeal to the sense of touch and feeling of indulgence (e.g., "velvety soft," "cloud-like," "sumptuous," "gentle weight," "enveloping warmth," "silken").
• •Reinforce "Made in USA" & Ethical Values: Subtly weave in mentions of American craftsmanship, woman-owned business, and quality materials to build trust and justify the premium nature without being overly boastful. This appeals to conscious consumers.
• •Speak to the Emotional Benefit – The "Why": Focus on how the products make the customer *feel* – relaxed, pampered, secure, cherished. Connect the product to moments of self-care, family time, or thoughtful gifting.
• •Maintain an Elevated yet Warm Voice: The language should be sophisticated to reflect luxury but remain friendly, warm, and inviting. Avoid overly technical jargon or overly casual slang that might dilute the premium feel.
• •Ensure Visual and Verbal Harmony: The copywriting should always align with the brand's visual identity. If the images are soft, serene, and luxurious, the words should paint the same picture, creating a cohesive and immersive brand experience.

Social Perception

Highly Coveted for Softness and Luxury, Premium Investment, Trustworthy and Reputable, Gift-Worthy, Aspirational yet Attainable Comfort

Copy Examples

• •For a Website Banner: Headline: Experience the Art of Coziness. Sub-headline: Keiki Co. — American-made luxury blankets and robes that redefine comfort. Wrap yourself in a cloud. Button: Discover Softness
• •For an Instagram Post (Image: A person happily snuggled on a couch with a Keiki Co. throw): Caption: Unwind in pure bliss. ✨ Our signature throws aren't just blankets; they're an invitation to pause, indulge, and embrace ultimate comfort. Handcrafted with love in the USA, because you deserve a little everyday luxury. #KeikiCo #LuxuryThrows #HomeSanctuary #MadeInUSA #CozyLiving Call to Action: Shop the feeling via link in bio.
• •For a Facebook Ad targeting gift-givers: Headline: Give the Gift of Unforgettable Comfort. Body: This season, wrap your loved ones in the luxurious embrace of a Keiki Co. throw. Incomparably soft, beautifully crafted in the USA, and guaranteed to be their new favorite. Call to Action: Shop Thoughtful Gifts
• •For a Product Description (e.g., Cloud Throw): Drift away on a cushion of pure comfort with our iconic Cloud Throw. Imagine the softest, most luxurious caress – that's the Keiki Co. promise. Meticulously handcrafted in our USA workshop, this throw is designed for those who appreciate the finer things in life, starting with unparalleled coziness. It's more than a blanket; it's your personal sanctuary.
• •For a Pinterest Pin Description: Transform your home into a haven of comfort with Keiki Co.'s luxury blankets. Discover our collection of USA-made throws, perfect for adding a touch of elegance and supreme softness to any room. Ideal for cozy nights in or as a cherished gift. #KeikiCo #LuxuryHome #CozyDecor #AmericanMade #GiftIdeas