Brand Tone

Confident & Bold, Creative & Artistic, Youthful & Trendy, Community-Oriented & Inclusive, Direct & Unfiltered, Motivational/Aspirational

Brand Values

• •Self-Expression & Individuality
• •Creativity & Innovation
• •Confidence
• •Quality
• •Community
• •Elevation/Empowerment

Best Practices

• •Understand Your Audience Deeply: Continuously research and engage with the target demographic (urban youth, streetwear enthusiasts) to ensure the language resonates authentically and stays current.
• •Be Authentic to Street Culture: Streetwear has roots in self-expression, and often a slightly rebellious or anti-establishment feel.
• •Prioritize Visual Storytelling with Supporting Copy: Streetwear is highly visual.
• •Consistency Across All Channels, Adaptability in Format: While the core tone remains the same, adapt the length and style of copy to the specific platform (e.g., concise and hashtag-heavy for Instagram/TikTok, slightly more descriptive for the website).
• •Regularly review content across platforms to ensure alignment.

Social Perception

Emerging Streetwear Brand, Focus on Custom/Unique Designs

Copy Examples

• •TODAY'S SWAGG
• •just making art what do you think
• •Welcome to the Keifykreationz family!
• •Duckin feds been out yall playing #keifykreationz.
• •KINGS ELEVATING INNOVATING FUTURE YOUTH!!!