Brand Tone

aspirational, friendly, and informative

Brand Values

• •Uncompromising Quality
• •Enhancing Social Experiences
• •Family and Community
• •Value for Money
• •Innovative and Stylish Design

Best Practices

• •Lead with the "Why": Always connect the products back to the core mission of enhancing social gatherings and creating memories. Instead of just selling a keg, sell the experience of being a great host.
• •Maintain the Family Voice: Write with the personal, friendly, and slightly humorous tone established in the "Our Story" section. Use "we" and "our" to reinforce the family-run identity.
• •Balance Aspiration with Information: Inspire customers with the vision of perfect hosting while providing clear, practical information that empowers them to use the products successfully. Use blogs and how-to guides to build confidence.
• •Emphasize Quality and Durability: Consistently use words like "premium," "durable," "high-quality," and "built to last" to reinforce the brand's commitment to quality over shortcuts.
• •Foster a Community: Use social media to engage directly with customers. Feature their setups, answer their questions promptly, and create a space where hosting enthusiasts can share ideas, reinforcing the brand's community value.

Social Perception

The brand is perceived as a passionate, family-driven enterprise that is an expert in its niche. Customers interacting with similar brands in the space appear to be homebrew enthusiasts and people who value quality social hosting. The direct communication style on its website and the helpful content on social media likely foster a perception of trustworthiness and authority. The brand's narrative of starting in New Zealand and expanding to the US adds a layer of ambition and success to its story.

Copy Examples

• •Turn your backyard into the best pub in town. Our Keg Kits are designed for unforgettable moments and flawless pours, so you can focus on what really matters: the good times and the great company. #KegIt #HostLikeAPro #HomeBrew
• •The End of Bottles. The Beginning of Better Parties. Tired of the clutter and waste of bottles and cans? The Keg It system brings fresh, tap-quality beer to your home. Easy to set up, built to last, and designed to impress. Tap into a better way to celebrate. Shop now.
• •From Our Family to Yours: Premium Gear for Unforgettable Gatherings. Engineered for durability, designed for style. Experience the joy of hosting with Keg It.
• •Subject: "Ready to become a legendary host?" Body Preview: "We've got the secret. Inside, find our guide to the perfect pour and an exclusive offer on your first Keg Kit."
• •Party setup in 60 seconds? Challenge accepted. Take the perfect pour anywhere. 🥶🍻 #KegIt #PortableBar #SummerVibes #BeerOnTap