Brand Tone

Empathetic and Supportive, Informative and Scientific, Empowering and Confident, Modern and Tech-Focused, Direct and Reassuring

Brand Values

• •Empowerment
• •Innovation & Technology
• •Accuracy & Reliability
• •Support & Community
• •Body Literacy & Understanding
• •Privacy & Dignity
• •Accessibility & Affordability (in the long term)

Best Practices

• •Lead with Empathy and Understanding: Always acknowledge the emotional aspect of fertility. Use language that is supportive, hopeful, and understanding of potential frustrations or challenges.
• •Educate and Inform Clearly: Explain the science and technology behind kegg in a way that is accessible but also conveys expertise and innovation. Avoid overly technical jargon where possible, or explain it simply.
• •Empower Through Knowledge: Frame messaging around giving women control, confidence, and deeper insights into their own bodies. Highlight how kegg helps them "own their journey."
• •Showcase Real Stories and Community: Utilize testimonials and highlight the supportive community to build trust and relatability. Let the voices of successful users reinforce the brand's value.
• •Maintain a Confident and Reassuring Voice: Instill confidence in the product's accuracy and its ability to help, backed by clinical validation and user successes. Address potential concerns directly and transparently.

Social Perception

Positive Customer Experiences, Seen as a Valuable Tool, Appreciation for Support and Community, Concerns/Mixed Reviews, Femtech Innovator, Focus on Cervical Mucus

Copy Examples

• •Headline: Finally, Understand Your Unique Cycle. kegg empowers you with the data to pinpoint your most fertile days. Body: Tired of the guesswork? kegg uses advanced sensing technology to track your key fertility sign – cervical fluid – giving you clear, actionable insights. Take control of your fertility journey with confidence. Learn more at kegg.tech.
• •Headline: Your Fertility Journey, Supported. You're not alone. Body: The path to conception can be challenging, but kegg is here to guide you. Our clinically proven fertility tracker and supportive community offer the knowledge and encouragement you need. Discover the kegg difference.
• •Headline: Unlock Your Body's Wisdom. Predict your fertile window with precision. Body: kegg translates your body's natural signals into easy-to-understand fertility predictions. In just two minutes a day, gain the confidence that comes from truly knowing your cycle. Plus, enjoy optional Kegel exercises for pelvic floor health.
• •Headline: PCOS or Irregular Cycles? There's Hope with kegg. Body: Traditional fertility tracking can be frustrating with irregular cycles. Kegg is designed to work with your unique patterns, helping you identify your fertile window even when other methods fall short. Read success stories from women like you on our website.
• •Headline: Invest in Your Future Family. No subscriptions, just clarity. Body: kegg is a one-time purchase that provides years of valuable fertility insights. Understand your body, maximize your chances of conception, and join a community that gets it. Your journey to parenthood starts with knowledge.