Brand Tone

Youthful & Trendy, Promotional & Direct, Approachable & Friendly, Value-Oriented, Enthusiastic

Brand Values

• •Variety & Customization
• •Trendsetting & Innovation
• •Customer Service & Accessibility
• •Quality (Aspirational)
• •Affordability & Value

Best Practices

• •Know Your Audience: Always write with the youthful, trend-conscious, and value-seeking customer in mind. Use language and references that resonate with them.
• •Embrace Emojis and Enthusiasm: Incorporate emojis strategically to add personality and friendliness. Maintain an upbeat and enthusiastic tone, especially when announcing new products or promotions.
• •Be Direct and Clear with CTAs: While friendly, ensure calls to action ("Shop Now," "Customize Yours," "Learn More") are clear, direct, and create a sense of urgency or excitement.
• •Highlight Variety and Personalization: Consistently weave in the brand's core strength of offering a wide range of customizable products. Use phrases like "Make it yours," "Your design," "Endless options."
• •Stay Visually Consistent with Tone: Ensure the language used in captions and ad copy complements the visual style of product images and graphics – which should also reflect the trendy, youthful, and vibrant feel. If the visuals are energetic, the copy should match.

Social Perception

Source of Variety and Custom Goods, Trendy and Affordable, Responsive (on social media), Promotional, Emerging/Growing

Copy Examples

• •🔥 Fresh Drops! 🔥 Level up your style game with our NEW collection of custom tees! 😎 Express yourself with unique designs or create your own. High quality, cool vibes, and prices you'll ❤️. Tap the link in bio to shop now! 🚀 #KeepsPK #CustomTees #NewCollection #StreetStyle #ExpressYourself
• •🎉 HUGE Summer Sale is ON! 🎉 Get up to 50% OFF on your favorite hoodies, mugs, phone cases & more! 🤩 Stock up on personalized goodies or find the perfect gift. Don't wait – these deals won't last! Shop Keeps.pk today! 👉 [Link to Website] #KeepsSale #SummerVibes #DealsDealsDeals #CustomGifts #ShopNow
• •Your Style. Your Rules. ✨ Design Your Dream Merch! From custom hoodies to personalized phone cases, make it uniquely YOU. Great quality, fast shipping. Start creating with Keeps.pk!
• •😲 You ASKED, We LISTENED! New Personalized Goodies Just Landed at Keeps.pk! (Body Snippet): Hey Trendsetter! 👋 Get ready to refresh your collection with our latest arrivals. We've added even more ways for you to customize and stand out. Check it out and treat yourself (or a friend!).
• •(Image: Two different customized phone case designs) Which custom case matches your vibe? 🤔 Left or Right? VOTE NOW! 👇 & DM us to design your own! #KeepsPK #PhoneCase #CustomDesign #PollTime #TechStyle