Brand Tone

Friendly, Approachable, Helpful, Service-Oriented, Traditional, Heartfelt, and Community-Focused

Brand Values

• •Customer Satisfaction
• •Quality and Variety
• •Tradition and Family
• •Preserving Memories
• •Local Community Support

Best Practices

• •Emphasize "Memory" and "Keepsake": Consistently weave in words related to memories, cherishing moments, special occasions, and the lasting nature of their products to reinforce the core brand identity.
• •Maintain a Warm and Friendly Voice: Use welcoming language, address the customer directly but respectfully (e.g., "your family," "help you find"), and avoid overly formal or transactional phrasing. The tone should feel like a helpful neighbour or a trusted local shop owner.
• •Highlight Local Connection and Longevity: Mentioning their roots in Port Elgin and their years of service can build trust and resonate with the local community, reinforcing their image as a stable and reliable business.
• •Focus on Emotional Connection: Frame product descriptions and promotional copy around the feelings and sentiments the gifts will evoke (e.g., joy, comfort, remembrance, celebration). Connect products to life events and the act of thoughtful giving.
• •Be Inclusive and Understanding: Given the range of products that cover joyous occasions as well as memorials, the tone should be adaptable yet consistently empathetic, understanding the different emotional needs of customers.

Social Perception

Trusted Local Retailer, Go-To for Special Occasions, Traditional Gift Shop, Helpful and Accommodating

Copy Examples

• •Headline: Cherish Every Moment. Find the Perfect Gift at Keepsakes and Memories. Body: From celebrating new beginnings to honouring treasured memories, our family is here to help yours. Discover unique gifts, beautiful home décor, and stunning floral arrangements in Port Elgin. Visit us today and let us help you find something special. (Tone: Friendly, Heartfelt)
• •Headline: Your Milestones, Our Keepsakes. Body: For over 29 years, Keepsakes and Memories Inc. has been Port Elgin's trusted choice for gifts that speak from the heart. Explore our wide selection of décor, jewellery, and thoughtful treasures for every occasion. Because every memory deserves to be cherished. (Tone: Traditional, Trustworthy)
• •Headline: More Than Just a Gift Shop. We're Keepers of Memories. Body: Looking for that perfect something? Whether it's a birthday, an anniversary, or a moment you want to make last forever, find it at Keepsakes and Memories Inc. Friendly service and a wide selection, right here in Port Elgin. (Tone: Approachable, Service-Oriented)
• •Headline: Brighten Their Day. Fresh Flowers & Unique Gifts. Body: Let Keepsakes and Memories Inc. help you express what words can't. Our beautiful floral arrangements and curated gift collections are perfect for any reason, or no reason at all. Local delivery and a passion for perfect presents. (Tone: Helpful, Warm)
• •Headline: Celebrating Life's Journey, One Keepsake at a Time. Body: Keepsakes and Memories Inc. offers a heartfelt collection of gifts and home décor to mark all of life's special moments. From joyful celebrations to quiet remembrances, find a treasure that tells your story. (Tone: Heartfelt, Inclusive)