Brand Tone

Enthusiastic and passionate, engaging and community-focused (intended). Potentially dismissive, unhelpful, and sometimes rude (in practice, based on customer service reports).

Brand Values

• •Passion for Retro Gaming
• •Product Availability
• •Customer Support (Stated)
• •Security (Stated)
• •Customer satisfaction, transparency, and honoring policies (Perception is inconsistent)

Best Practices

• •Embrace Nostalgia: Use language that evokes fond memories and the feeling of classic gaming eras (e.g., "8-bit adventures," "golden age of gaming," "cherished childhood memories").
• •Speak the Gamer's Language: Incorporate common gaming terms and slang where appropriate (e.g., "power up," "button-mashing," "high scores," "game on") to build rapport with the target audience.
• •Maintain Enthusiasm and Passion: Let your genuine love for retro gaming shine through. Use exclamation points judiciously and positive, exciting adjectives.
• •Foster Community: Encourage interaction by asking questions and inviting users to share their experiences, favorite games, or high scores. Use inclusive language ("our community," "fellow gamers").
• •Be Authentic and Transparent (Crucial for Addressing Negative Perceptions): While the copy should be positive, the overall brand communication (especially customer service) needs to align with promises. If issues arise, addressing them transparently and fairly, in line with stated policies, is key to rebuilding trust and ensuring the positive tone of the copy doesn't feel disingenuous. This is especially important given the existing negative feedback regarding customer service.

Social Perception

Mixed and somewhat negative, particularly within enthusiast communities. Concerns exist regarding legitimacy, customer service, and handling of orders/returns. Known as a store that sells popular retro handheld consoles and accessories.

Copy Examples

• •Headline: Unlock a Universe of Classic Games in Your Pocket! Body: Remember the thrill of button-mashing victories and epic 8-bit adventures? KeepRetro brings that magic back with the latest retro handhelds. Dive into your cherished childhood memories, anytime, anywhere. What game are you playing first? #KeepRetro #RetroGaming #HandheldHeroes
• •Headline: Your Next Retro Adventure Starts Here. Body: From iconic consoles to must-have accessories, KeepRetro is your one-stop shop for everything retro gaming. We're as passionate about these classics as you are! Join our community of retro lovers and share your high scores! #RetroCommunity #GamingGear #NostalgiaTrip
• •Headline: Power Up Your Playtime! Body: Don't let a lost charger or worn-out joystick stop the fun. KeepRetro stocks all the essential accessories to keep your favorite retro handhelds in prime condition. Game on, legends! #RetroAccessories #PlayOn #KeepGaming
• •Headline: Blast From The Past, Delivered To Your Door. Body: We carefully select the coolest retro gaming gear so you can relive the golden age of gaming. New arrivals and special deals dropping regularly – sign up so you don’t miss out on your next favorite console! #RetroTech #ClassicGames #GamerLife
• •Headline: Why Retro? Because Some Classics Never Fade. Body: At KeepRetro, we believe in the timeless joy of retro gaming. It’s about the simple fun, the iconic characters, and the memories we made. What does retro gaming mean to you? Share your stories! #RetroLove #VintageGaming #GamingCommunity