Brand Tone

Sentimental and Heartfelt, Caring and Supportive, Authentic and Relatable, Playful and Sweet, Informative and Reassuring

Brand Values

• •Preserving Memories
• •Family and Love
• •Quality and Originality
• •Safety
• •Customer Satisfaction
• •Community Engagement

Best Practices

• •Always Lead with Emotion: Connect with the feelings of love, nostalgia, and the preciousness of time. Use words that evoke warmth, tenderness, and joy.
• •Speak the Language of Parents: Use terms and address pain points or desires that new parents can relate to (e.g., "fleeting moments," "tiny toes," "cherish every giggle").
• •Emphasize "Keepsake" and "Memory": These are core to the brand. Highlight the lasting value of the products in preserving special moments.
• •Maintain a Gentle and Reassuring Voice: Especially when discussing product use or addressing potential customer concerns. Ensure the tone is always supportive and understanding.
• •Incorporate the Brand Story (Subtly): Remind the audience that KeepLove.fr was born from a parent's desire to capture memories, adding authenticity and relatability to the communication. Phrases like "created by parents, for parents" can be effective.

Social Perception

Positive, Trusted, Innovative, Heartwarming, Good Value (for many)

Copy Examples

• •Facebook/Instagram Ad (Image: Baby's tiny foot next to a KeepLove footprint kit): Capture the moments that fleet too fast. 👣 Our inkless footprint kit makes it easy and safe to cherish those tiny toes forever. A precious keepsake for a love that knows no bounds. #KeepLove #BabyMemories #GiftOfLove
• •Product Description (for "Mes Premières Fois" Poster): Every 'first' is a milestone of love. With our 'Mes Premières Fois' poster, you can joyfully stamp and remember each magical moment – from the first smile to the first steps. Create a beautiful story of their beginning. Because every memory is a treasure. ✨ #Keepsake #BabyFirsts #MadeWithLove
• •Email to New Subscribers: Welcome to the KeepLove family! We're so happy to join you on this beautiful journey of parenthood. Here, we believe in cherishing every giggle, every tiny touch, every precious first. Explore our collection and find the perfect way to hold onto those irreplaceable memories. Let's make memories together! 💕
• •Instagram Story (Video: Time-lapse of someone filling out the "Ma Première Année" poster): Watch their first year unfold, one precious memory at a time. ❤️ Our 'Ma Première Année' poster is more than just a keepsake; it’s a testament to a year of incredible love and growth. #BabyMilestones #FirstYear #CherishedMoments #KeepLoveFR
• •Promotional Post (e.g., Mother's Day/Father's Day): For the hands that guide, the hearts that love, and the memories you’re making every day. This [Mother's/Father's] Day, give a gift that speaks from the heart. Our keepsakes are designed to hold your most cherished family moments. Because love is the greatest gift of all. #ParentsLove #FamilyKeepsake #KeepLoveForever