Brand Tone

Enthusiastic, Educational, Friendly, Trustworthy, Sustainable and Eco-conscious

Brand Values

• •Sustainability
• •Education & Knowledge Sharing
• •Quality
• •Customer Focus & Community Building
• •Passion & Authenticity
• •Circular Economy & Resourcefulness

Best Practices

• •Speak from Passion and Expertise: Let the genuine enthusiasm for sustainable gardening and the scientific backing of the products (like Franz's agricultural science background and Nils' permaculture experience) shine through. Use "we" to reflect the two founders.
• •Educate and Empower: Frame copy around teaching and helping the customer achieve a better, more natural garden. Offer actionable tips and explain the "why" behind products like biochar.
• •Maintain a Friendly, Approachable Dialogue: Use a conversational style. Address the customer directly and personally (even if it's "you" in English, maintain the spirit of the German "Du"). Reference the community aspect.
• •Emphasize Sustainability and Quality in Every Message: Consistently weave in the brand's commitment to eco-friendly practices, high-quality ingredients, and sustainable production (e.g., made in Germany, from residual materials).
• •Be Authentic and Transparent: Share the founders' story and mission. Be open about how products are made and the values driving the company. This builds trust and resonates with customers who appreciate their dedication. Highlight positive customer experiences and testimonials.

Social Perception

Highly Positive: Customers frequently praise the product quality, effectiveness, and the excellent, personal customer service. Seen as Experts and Passionate Individuals: Customers recognize and appreciate the founders' dedication, knowledge, and personal commitment. Many reviews mention Nils and Franz directly. Trusted Source for Sustainable Gardening: The brand is perceived as a reliable provider of products and information for natural, eco-friendly gardening. Making a Difference: Customers express gratitude for their engagement and the positive impact they are making.

Copy Examples

• •Headline: Give Your Garden the Biochar Boost! Discover the Sustainable Secret to Healthier Soil & Happier Plants. Body: Ready to take your garden to the next level, naturally? At Keep It Gruen, we're passionate about empowering you with the highest quality biochar and sustainable gardening solutions. Learn how our expertly crafted products, born from science and a love for the earth, can transform your green space. Explore our shop and join the growing community of eco-conscious gardeners!
• •Headline: Unlock Nature's Potential: Your Journey to a Thriving Permaculture Garden Starts Here. Body: Dream of a garden that works in harmony with nature? Franz and Nils, the founders of Keep It Gruen, share their years of expertise in permaculture and natural gardening through our easy-to-follow guides, videos, and premium products. From rich biochar to effective natural fertilizers, we provide everything you need to create a vibrant, self-sustaining oasis. Let's grow together!
• •Headline: More Than Just Products – It's a Greener Way of Life. Body: We're Nils and Franz, and since our school days, we've been driven by a passion for a healthier planet. That’s why Keep It Gruen offers more than just top-tier biochar and gardening supplies. We’re committed to sharing knowledge, fostering a community, and making sustainable gardening accessible to everyone. Experience the difference passion and expertise make. Shop our eco-friendly range today!
• •Headline: Soil Feeling Tired? Revitalize it with Keep It Gruen's Premium Biochar! Body: Healthy soil is the heart of a happy garden. Our scientifically-backed biochar is produced sustainably in Germany from materials like cocoa shells, designed to improve soil structure, water retention, and nutrient availability. See why hundreds of gardeners trust Keep It Gruen for visible results and a truly natural approach. Your plants will thank you!
• •Headline: Join the Keep It Gruen Family! 🌱 Get Expert Tips & Sustainable Solutions. Body: From our informative YouTube channel and podcast to our carefully curated shop, we're here to help you succeed in natural gardening. Discover our range of biochar, organic fertilizers, and sustainable tools. Plus, get a personal touch with every order – because we’re as invested in your garden’s success as you are. Let's make your garden thrive, the eco-friendly way!