Brand Tone

Enthusiastic, Passionate, Knowledgeable, Supportive, Approachable, Friendly, Customer-Focused

Brand Values

• •Passion for Marine Ecosystems
• •Expertise & Quality
• •Customer Satisfaction
• •Support & Guidance
• •Precision & Care

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for the reef-keeping hobby shine through in all communications. Use vivid language that reflects the beauty and wonder of aquatic ecosystems.
• •Prioritize helpfulness and expertise: Always aim to provide value, whether answering questions, offering advice, or explaining product benefits. Position the brand as a knowledgeable resource.
• •Maintain an approachable and friendly voice: Use conversational language. Even when discussing technical aspects, keep it understandable and welcoming. The pun in the brand name "Keepin' it Reef" suggests a willingness to be a little playful.
• •Emphasize Customer Success and Support: Frame communications around how Keepin' it Reef helps customers achieve their aquarium goals and ensures the well-being of their aquatic life.
• •Showcase Real Expertise and Services: Regularly share insights, tips, and behind-the-scenes glimpses of your services like custom installations, maintenance, and quarantine processes to build trust and reinforce expertise.

Social Perception

Position Keepin' it Reef as a local expert in Littleton, Colorado, specializing in healthy aquatic life and comprehensive aquarium services. Align with the values of the reef-keeping community by emphasizing knowledge, quality livestock, reliable service, and fair pricing.

Copy Examples

• •Headline: Dive Into Your Dream Reef with Confidence! Body: Whether you're a seasoned reefer or just starting your underwater journey, Keepin' it Reef is here to help you create a thriving aquatic sanctuary. From custom setups to healthy, vibrant livestock, we've got everything you need. Let's build your dream reef together!
• •Headline: Passionate About Precision? So Are We. Body: At Keepin' it Reef, creating stunning, sustainable underwater ecosystems is our obsession. We meticulously source healthy fish and corals and provide expert advice to ensure your aquarium flourishes. Experience the Keepin' it Reef difference.
• •Headline: Your Reef Questions, Answered! Body: Got a tricky algae problem? Wondering which coral is right for your tank? Don't be shy! The Keepin' it Reef crew loves talking all things aquatic. Swing by our Littleton store or drop us a line – we're always happy to help you succeed!
• •Headline: More Than Just a Store – We're Your Reefing Partners. Body: Keepin' it Reef offers everything from initial setup and maintenance to expert quarantine services. We're committed to your success and the health of your aquatic pets every step of the way. Let us handle the technicalities so you can enjoy the beauty!
• •Headline: Healthy Corals, Happy Tank, Happy You! Body: Discover a vibrant selection of hand-picked corals and fish at Keepin' it Reef. We prioritize health and quality, ensuring your new additions thrive. Visit us and see why reef enthusiasts in Colorado trust us for their aquatic needs.